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Specific topic: Buiness-to-business (B2B)
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Case
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Reference no. 9B13A005
Subject category: Marketing
Authors: Dante Pirouz (Ivey Business School, Western University); Raymond Pirouz (Ivey Business School, Western University); Dina Ribbink (Ivey Business School, Western University); Emily Chen-Bendle (Author's Institution)
Published by: Ivey Publishing
Originally published in: 2013
Version: 2013-03-13
Length: 4 pages
Data source: Field research
Topics: Pricing; Operations; Small business; Social media; Business-to-consumer (B2C); Buiness-to-business (B2B); Canada; Marketing; Entrepreneurship
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Share a link: https://casecent.re/p/114322
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Case
-
Reference no. 9B13A004
Subject category: Marketing
Authors: Dante Pirouz (Ivey Business School, Western University); Raymond Pirouz (Ivey Business School, Western University); Dina Ribbink (Ivey Business School, Western University); Emily Chen-Bendle (Author's Institution)
Published by: Ivey Publishing
Originally published in: 2013
Version: 2013-03-21
Length: 14 pages
Data source: Field research
Topics: Pricing; Operations; Small business; Social media; Business-to-consumer (B2C); Buiness-to-business (B2B); Canada; Marketing; Entrepreneurship
View full details
Share a link: https://casecent.re/p/114321
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Not yet registered with us?

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