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Book chapter
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Reference no. BEP0774
Authors: Ho Yin Wong (Central Queensland University); Kylie Radel (Central Queensland University); Roshnee Ramsaran-Fowdar (Central Queensland University)
Chapter from: "Building a Marketing Plan: A Complete Guide"
Published by: Business Expert Press
Published in: 2011
Length: 35 pages
Topics: Marketing planning; Marketing plan; Implementation; Boston Consulting Group; Target marketing; Segmentation; Marketing research; Positioning; Consumer behavior; Marketing objectives; SMART objectives; Four Ps; Product life cycle; Ansoff Matrix; Marketing implementation; Control processes; McKinsey Seven S framework; Marketing strategy; Branding; New product development process; Pricing approaches; Situational analysis; Competitive analysis; Competitive advantage; SWOT analysis; PEST analysis; Marketing metrics
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Share a link: https://casecent.re/p/110468
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Book chapter
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Reference no. BEP0773
Authors: Ho Yin Wong (Central Queensland University); Kylie Radel (Central Queensland University); Roshnee Ramsaran-Fowdar (Central Queensland University)
Chapter from: "Building a Marketing Plan: A Complete Guide"
Published by: Business Expert Press
Published in: 2011
Length: 34 pages
Topics: Marketing planning; Marketing plan; Implementation; Boston Consulting Group; Target marketing; Segmentation; Marketing research; Positioning; Consumer behavior; Marketing objectives; SMART objectives; Four Ps; Product life cycle; Ansoff Matrix; Marketing implementation; Control processes; McKinsey Seven S framework; Marketing strategy; Branding; New product development process; Pricing approaches; Situational analysis; Competitive analysis; Competitive advantage; SWOT analysis; PEST analysis; Marketing metrics
View full details
Share a link: https://casecent.re/p/110467
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Book chapter
-
Reference no. BEP0776
Authors: Ho Yin Wong (Central Queensland University); Kylie Radel (Central Queensland University); Roshnee Ramsaran-Fowdar (Central Queensland University)
Chapter from: "Building a Marketing Plan: A Complete Guide"
Published by: Business Expert Press
Published in: 2011
Length: 61 pages
Topics: Marketing planning; Marketing plan; Implementation; Boston Consulting Group; Target marketing; Segmentation; Marketing research; Positioning; Consumer behavior; Marketing objectives; SMART objectives; Four Ps; Product life cycle; Ansoff Matrix; Marketing implementation; Control processes; McKinsey Seven S framework; Marketing strategy; Branding; New product development process; Pricing approaches; Situational analysis; Competitive analysis; Competitive advantage; SWOT analysis; PEST analysis; Marketing metrics
View full details
Share a link: https://casecent.re/p/110470
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Book chapter
-
Reference no. BEP0775
Authors: Ho Yin Wong (Central Queensland University); Kylie Radel (Central Queensland University); Roshnee Ramsaran-Fowdar (Central Queensland University)
Chapter from: "Building a Marketing Plan: A Complete Guide"
Published by: Business Expert Press
Published in: 2011
Length: 35 pages
Topics: Marketing planning; Marketing plan; Implementation; Boston Consulting Group; Target marketing; Segmentation; Marketing research; Positioning; Consumer behavior; Marketing objectives; SMART objectives; Four Ps; Product life cycle; Ansoff Matrix; Marketing implementation; Control processes; McKinsey Seven S framework; Marketing strategy; Branding; New product development process; Pricing approaches; Situational analysis; Competitive analysis; Competitive advantage; SWOT analysis; PEST analysis; Marketing metrics
View full details
Share a link: https://casecent.re/p/110469
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This product has not been used yet
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Book chapter
-
Reference no. BEP0770
Authors: Ho Yin Wong (Central Queensland University); Kylie Radel (Central Queensland University); Roshnee Ramsaran-Fowdar (Central Queensland University)
Chapter from: "Building a Marketing Plan: A Complete Guide"
Published by: Business Expert Press
Published in: 2011
Length: 39 pages
Topics: Marketing planning; Marketing plan; Implementation; Boston Consulting Group; Target marketing; Segmentation; Marketing research; Positioning; Consumer behavior; Marketing objectives; SMART objectives; Four Ps; Product life cycle; Ansoff Matrix; Marketing implementation; Control processes; McKinsey Seven S framework; Marketing strategy; Branding; New product development process; Pricing approaches; Situational analysis; Competitive analysis; Competitive advantage; SWOT analysis; PEST analysis; Marketing metrics
View full details
Share a link: https://casecent.re/p/110464
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Book chapter
-
Reference no. BEP0768
Authors: Ho Yin Wong (Central Queensland University); Kylie Radel (Central Queensland University); Roshnee Ramsaran-Fowdar (Central Queensland University)
Chapter from: "Building a Marketing Plan: A Complete Guide"
Published by: Business Expert Press
Published in: 2011
Length: 34 pages
Topics: Marketing planning; Marketing plan; Implementation; Boston Consulting Group; Target marketing; Segmentation; Marketing research; Positioning; Consumer behavior; Marketing objectives; SMART objectives; Four Ps; Product life cycle; Ansoff Matrix; Marketing implementation; Control processes; McKinsey Seven S framework; Marketing strategy; Branding; New product development process; Pricing approaches; Situational analysis; Competitive analysis; Competitive advantage; SWOT analysis; PEST analysis; Marketing metrics
View full details
Share a link: https://casecent.re/p/110462
| No reviews for this item
This product has not been used yet
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Book chapter
-
Reference no. BEP0769
Authors: Ho Yin Wong (Central Queensland University); Kylie Radel (Central Queensland University); Roshnee Ramsaran-Fowdar (Central Queensland University)
Chapter from: "Building a Marketing Plan: A Complete Guide"
Published by: Business Expert Press
Published in: 2011
Length: 30 pages
Topics: Marketing planning; Marketing plan; Implementation; Boston Consulting Group; Target marketing; Segmentation; Marketing research; Positioning; Consumer behavior; Marketing objectives; SMART objectives; Four Ps; Product life cycle; Ansoff Matrix; Marketing implementation; Control processes; McKinsey Seven S framework; Marketing strategy; Branding; New product development process; Pricing approaches; Situational analysis; Competitive analysis; Competitive advantage; SWOT analysis; PEST analysis; Marketing metrics
View full details
Share a link: https://casecent.re/p/110463
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Book chapter
-
Reference no. BEP0771
Authors: Ho Yin Wong (Central Queensland University); Kylie Radel (Central Queensland University); Roshnee Ramsaran-Fowdar (Central Queensland University)
Chapter from: "Building a Marketing Plan: A Complete Guide"
Published by: Business Expert Press
Published in: 2011
Length: 37 pages
Topics: Marketing planning; Marketing plan; Implementation; Boston Consulting Group; Target marketing; Segmentation; Marketing research; Positioning; Consumer behavior; Marketing objectives; SMART objectives; Four Ps; Product life cycle; Ansoff Matrix; Marketing implementation; Control processes; McKinsey Seven S framework; Marketing strategy; Branding; New product development process; Pricing approaches; Situational analysis; Competitive analysis; Competitive advantage; SWOT analysis; PEST analysis; Marketing metrics
View full details
Share a link: https://casecent.re/p/110465
| No reviews for this item
This product has not been used yet
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Book chapter
-
Reference no. BEP0766
Authors: Ho Yin Wong (Central Queensland University); Kylie Radel (Central Queensland University); Roshnee Ramsaran-Fowdar (Central Queensland University)
Chapter from: "Building a Marketing Plan: A Complete Guide"
Published by: Business Expert Press
Published in: 2011
Length: 32 pages
Topics: Marketing planning; Marketing plan; Implementation; Boston Consulting Group; Target marketing; Segmentation; Marketing research; Positioning; Consumer behavior; Marketing objectives; SMART objectives; Four Ps; Product life cycle; Ansoff Matrix; Marketing implementation; Control processes; McKinsey Seven S framework; Marketing strategy; Branding; New product development process; Pricing approaches; Situational analysis; Competitive analysis; Competitive advantage; SWOT analysis; PEST analysis; Marketing metrics
View full details
Share a link: https://casecent.re/p/110460
| No reviews for this item
This product has not been used yet
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Book chapter
-
Reference no. BEP0767
Authors: Ho Yin Wong (Central Queensland University); Kylie Radel (Central Queensland University); Roshnee Ramsaran-Fowdar (Central Queensland University)
Chapter from: "Building a Marketing Plan: A Complete Guide"
Published by: Business Expert Press
Published in: 2011
Length: 35 pages
Topics: Marketing planning; Marketing plan; Implementation; Boston Consulting Group; Target marketing; Segmentation; Marketing research; Positioning; Consumer behavior; Marketing objectives; SMART objectives; Four Ps; Product life cycle; Ansoff Matrix; Marketing implementation; Control processes; McKinsey Seven S framework; Marketing strategy; Branding; New product development process; Pricing approaches; Situational analysis; Competitive analysis; Competitive advantage; SWOT analysis; PEST analysis; Marketing metrics
View full details
Share a link: https://casecent.re/p/110461
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Book chapter
-
Reference no. BEP0772
Authors: Ho Yin Wong (Central Queensland University); Kylie Radel (Central Queensland University); Roshnee Ramsaran-Fowdar (Central Queensland University)
Chapter from: "Building a Marketing Plan: A Complete Guide"
Published by: Business Expert Press
Published in: 2011
Length: 33 pages
Topics: Marketing planning; Marketing plan; Implementation; Boston Consulting Group; Target marketing; Segmentation; Marketing research; Positioning; Consumer behavior; Marketing objectives; SMART objectives; Four Ps; Product life cycle; Ansoff Matrix; Marketing implementation; Control processes; McKinsey Seven S framework; Marketing strategy; Branding; New product development process; Pricing approaches; Situational analysis; Competitive analysis; Competitive advantage; SWOT analysis; PEST analysis; Marketing metrics
View full details
Share a link: https://casecent.re/p/110466
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Not yet registered with us?

Register today to place orders, create search alerts, submit cases to us ... and much more.

Registered educators and trainers, and their support staff, can also access preview copies, instructor materials and see product reviews and usage.

Find out what you’re missing