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Specific topic: Cross-border cultural issues
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Case
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Reference no. SMU-11-0005
Subject category: Knowledge, Information and Communication Systems Management
Authors: Michael Netzley (Singapore Management University); Bhatt Dev S/O Digantrai (Singapore Management University); Desmond Wong (Singapore Management University); Weilin Ursula Laura Tan (Singapore Management University); Yen Julia Hee (Singapore Management University)
Published by: Singapore Management University
Originally published in: 2011
Version: 2013-09-17
Revision date: 8-Oct-2013
Length: 18 pages
Data source: Published sources
Topics: Corporate communication; Cross-border cultural issues; Management of social media
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Share a link: https://casecent.re/p/105721
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