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Specific topic: Mobile strategy
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Case
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Reference no. 904-016-1
Subject category: Knowledge, Information and Communication Systems Management
Authors: Suchandra Dutta (Alliance Business Academy); T Jaspert (INSEAD); Ganapathy N. Swamy (INSEAD)
Published by: INSEAD
Originally published in: 2004
Version: March 2004
Length: 15 pages
Data source: Field research
Topics: Telecoms strategy in Europe; Mobile strategy; Mobile Internet; Mobile data strategy; i-Mode; 3G services; WAP (wireless application protocol); Next generation telecom services
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Share a link: https://casecent.re/p/8016
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Case
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Reference no. 904-015-1
Subject category: Knowledge, Information and Communication Systems Management
Authors: Suchandra Dutta (Alliance Business Academy); T Jaspert (INSEAD); Ganapathy N. Swamy (INSEAD)
Published by: INSEAD
Originally published in: 2004
Version: March 2004
Length: 23 pages
Data source: Field research
Topics: Telecoms strategy in Europe; Mobile strategy; Mobile Internet; Mobile data strategy; i-Mode; 3G services; WAP (wireless application protocol); Next generation telecom services
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Share a link: https://casecent.re/p/8015
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Case
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Reference no. 521-0060-1
Subject category: Marketing
Authors: David Dubois (INSEAD)
Published by: INSEAD
Originally published in: 2021
Version: 06/2021
Revision date: 13-Jul-2021
Length: 11 pages
Data source: Field research
Topics: Consumer technology; Digital disruptions; Mobile strategy; Marketing strategy; Digital growth; Analytics and big data; Banking / finance; Fintech; Bottom of pyramid; Inclusive business model; Go-to-market strategy; Influencer marketing; Platform competition; Tech and touch
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Share a link: https://casecent.re/p/177074
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Case
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Reference no. 519-0126-1
Subject category: Marketing
Authors: Jean-Louis Martinez (Omnes Education)
Published by: OMNES EDUCATION Group
Originally published in: 2019
Version: June 2019
Length: 28 pages
Data source: Field research
Topics: Sales & marketing; Digital strategy; Mobile strategy; SEO; Home sales; Make up; Beauty products; Cosmetics
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Share a link: https://casecent.re/p/164917
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Case
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Reference no. 317-0103-1
Subject category: Strategy and General Management
Authors: Garima Ratna (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2017
Length: 14 pages
Data source: Published sources
Topics: Facebook; Zuckerberg; WhatsApp; Instagram; Artificial Intelligence; Virtual Reality; Ad revenues; Mobile strategy
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Share a link: https://casecent.re/p/142600
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Technical note
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Reference no. MN-0386-E
Subject category: Marketing
Authors: Mario Capizzani (IESE Business School); Neeti Bhargava (IESE Business School); Xavier Canigueral (IESE Business School); Shruti Chaudhry (IESE Business School)
Published by: IESE Business School
Originally published in: 2015
Version: June 2015
Length: 14 pages
Data source: Published sources
Topics: Mobile strategy; Mobile website; Mobile app
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Share a link: https://casecent.re/p/132161
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