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Compact case
Case
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Reference no. 519-0109-1
Subject category: Marketing
Authors: S K Kohli (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2019
Length: 5 pages
Data source: Published sources
Topics: Daimler AG; BMW Group; Urban mobility services; Synergy; Joint venture; Reach now; Share now; Park now; Free now; Charge now; Car-sharing; Competition; Uber; Lyft and Didi
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Share a link: https://casecent.re/p/163915
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Prize winner
Case
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Reference no. 817-0024-1
Subject category: Entrepreneurship
Authors: Mart de Haar (Erasmus University Rotterdam); Owen van Eer (Erasmus University Rotterdam); Koen Struijk (Erasmus University Rotterdam); Mirjam Meijer (Erasmus University Rotterdam); Yoshua Witteveen (Erasmus University Rotterdam)
Published by: RSM Case Development Centre
Originally published in: 2017
Version: January 2016
Length: 13 pages
Data source: Field research
Topics: Cars; Self-driving car; Car-sharing; Greenwheels; Technology; Automobiles; Innovation; Strategy
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Share a link: https://casecent.re/p/142337
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Case
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Reference no. D817-0024-1
German language
Subject category: Entrepreneurship
Authors: Mart de Haar (Erasmus University Rotterdam); Owen van Eer (Erasmus University Rotterdam); Koen Struijk (Erasmus University Rotterdam); Mirjam Meijer (Erasmus University Rotterdam); Yoshua Witteveen (Erasmus University Rotterdam)
Published by: RSM Case Development Centre
Originally published in: 2017
Version: January 2016
Length: 13 pages
Data source: Field research
Topics: Cars; Self-driving car; Car-sharing; Greenwheels; Technology; Automobiles; Innovation; Strategy
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Share a link: https://casecent.re/p/179251
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