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Case
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Reference no. 319-0245-1
Subject category: Strategy and General Management
Authors: Ashok Som (ESSEC Business School); Domenico Mazzariello (ESSEC Business School)
Published by: ESSEC Business School
Originally published in: 2019
Version: 1 July 2019
Length: 31 pages
Data source: Field research
Topics: Automotive; Luxury; Luxury cars; Sport cars; Ferrari; Prancing horse; Marchionne; FCA; Made in Italy; Hybrid; Emerging markets; Camilleri; Italy; Cultural heritage
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Share a link: https://casecent.re/p/164803
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