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Thumbnail image for product with reference number 510-019-1
Vodafone's Zoozoo Campaign: Brand Communication Strategies
Case
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Reference no. 510-019-1
Subject category: Marketing
Authors: Nagendra V Chowdary (IBS Case Development Center); Thalluri Prashanth Vidya Sagar (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2010
Length: 26 pages
Data source: Published sources
Topics: Brand communication; Marketing communication; Brand and marketing communication strategies; Brands; Branding; Brand building; Building foreign brands; Building telecommunications brand; Branding services; Branding in telecommunications industry; Advertising and brand promotional strategies; Hutch; Vodafone; Zoozoo; ZooZoo campaign; Pug; Value added services; ZooZooperstars
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Branding a Commodity: Pista House's 'Hyderabadi Haleem'
Case
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Reference no. 510-020-1
Subject category: Marketing
Authors: Nagendra V Chowdary (IBS Case Development Center); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2010
Length: 14 pages
Data source: Published sources
Topics: Brands; Branding; Branding strategies; Brand building in commoditised industries; Food branding; Fast food retailing; Food retailing; Seasonal demand; Franchisee; Business model; Entrepreneurship; Fast food restaurants; Brand building in retail; Branding a commoditised product; Products vs brands
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Caesar IT Services: Marketing Multiple Value Propositions in One Firm
Case
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Reference no. M-1227-E
Subject category: Marketing
Authors: Stefan Stremersch (IESE Business School); Silvia Bellezza (IESE Business School)
Published by: IESE Business School
Originally published in: 2009
Version: 30.10.2009
Length: 21 pages
Data source: Published sources
Topics: Demand analysis; Organisational change; Diversification; Marketing strategy; Process innovation; Brands; Marketing
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Share a link: https://casecent.re/p/93288
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Thumbnail image for product with reference number 510-046-4
Oprah Winfrey's 'Celebrity Brand': Will It Work Wonders for 'The Oprah Winfrey Network'?
Structured assignment
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Reference no. 510-046-4
Subject category: Marketing
Authors: Nagendra V Chowdary (IBS Case Development Center); Debahuti Kashyap (IBS Case Development Center); Deepti Srikanth (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2010
Length: 10 pages
Data source: Published sources
Topics: Oprah Winfrey; The Oprah Winfrey Show; Oprah Magazine; Brands; Celebrity brands; Celebrity branding; Brand equity; Jennifer Lopez; David Beckham; Martha Stewart; Oprah Radio; Harpo; The Oprah Winfrey Network; Discovery Channel; XM Radio; Sirius Radio; Oprah.com; Tiger Woods
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Share a link: https://casecent.re/p/93793
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Thumbnail image for product with reference number 510-046-1
Oprah Winfrey's 'Celebrity Brand': Will It Work Wonders for 'The Oprah Winfrey Network'?
Case
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Reference no. 510-046-1
Subject category: Marketing
Authors: Nagendra V Chowdary (IBS Case Development Center); Debahuti Kashyap (IBS Case Development Center); Deepti Srikanth (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2010
Length: 24 pages
Data source: Published sources
Topics: Oprah Winfrey; The Oprah Winfrey Show; Oprah Magazine; Brands; Celebrity brands; Celebrity branding; Brand equity; Jennifer Lopez; David Beckham; Martha Stewart; Oprah Radio; Harpo; The Oprah Winfrey Network; Discovery Channel; XM Radio; Sirius Radio; Oprah.com; Tiger Woods
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NFL UK
Case
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Reference no. 9-510-105
Subject category: Marketing
Authors: Elie Ofek (Harvard Business School); David B Godes (Harvard Business School); Peter Wickersham (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 14 February 2013
Revision date: 14-Mar-2013
Length: 29 pages
Data source: Field research
Topics: Innovation; International marketing; Marketing strategy; Cross cultural relations; Branding; Brands
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Natura: Exporting Brazilian Beauty
Case
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Reference no. IB92
Subject category: Strategy and General Management
Authors: Bruce McKern (Stanford Graduate School of Business, Stanford University); David W Hoyt (Stanford Graduate School of Business, Stanford University); Daniela Bouissou (Stanford Graduate School of Business, Stanford University); Leonardo Yamamoto (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2010
Version: 20 January 2010
Length: 41 pages
Data source: Field research
Topics: Cosmetics; International marketing; Brands; Distribution; International operations; Corporate responsibility
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PepsiCo: Breeding Reverse Innovation in India
Structured assignment
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Reference no. 310-254-4
Subject category: Strategy and General Management
Authors: Nagendra V Chowdary (IBS Case Development Center); Fareeda Syed (IBS Case Development Center); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2010
Length: 10 pages
Data source: Published sources
Topics: Innovation; Reverse innovation; Innovation in emerging markets; PepsiCo; PepsiCo in India; Indira Nooyi; PepsiCo's organization structure; Research and development (R&D); Non-carbonated beverages; Brands; Kurkure; Aliva; Nimbooz; Vijay Govindarajan; Globalization; Growth strategy
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Share a link: https://casecent.re/p/97883
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PepsiCo: Breeding Reverse Innovation in India
Case
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Reference no. 310-254-1
Subject category: Strategy and General Management
Authors: Nagendra V Chowdary (IBS Case Development Center); Fareeda Syed (IBS Case Development Center); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2010
Length: 22 pages
Data source: Published sources
Topics: Innovation; Reverse innovation; Innovation in emerging markets; PepsiCo; PepsiCo in India; Indira Nooyi; PepsiCo's organization structure; Research and development (R&D); Non-carbonated beverages; Brands; Kurkure; Aliva; Nimbooz; Vijay Govindarajan; Globalization; Growth strategy
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Rebranding Gallagher
Case
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Reference no. 9-511-098
Subject category: Marketing
Authors: Rohit Deshpande (Harvard Business School); Keith Chi-ho Wong (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 15 January 2014
Revision date: 11-Mar-2014
Length: 12 pages
Data source: Field research
Topics: Distribution; Distribution channels; Marketing; Global branding; Global business; Marketing strategy; Brands; Industrial goods
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Herborist
Case
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Reference no. 9-511-051
Subject category: Marketing
Authors: John Deighton (Harvard Business School); Leora Kornfeld (Harvard Business School); Yanqun He (Fudan University); Qingyun Jiang (Fudan University)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 1 October 2014
Revision date: 24-Mar-2017
Length: 18 pages
Data source: Field research
Topics: Publicity; Developing countries; Attitudes; Market analysis; Marketing management; Product positioning; Brands; Cross cultural relations; New product marketing; Competitive strategy; Market segmentation
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Thumbnail image for product with reference number 9-511-110
Coca-Cola on Facebook
Case
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Reference no. 9-511-110
Subject category: Marketing
Authors: John Deighton (Harvard Business School); Leora Kornfeld (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 5 December 2012
Revision date: 16-Jan-2013
Length: 11 pages
Data source: Field research
Topics: Change management; Social networks; Marketing; Marketing channels; Brands; Branding; Business policy
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Thumbnail image for product with reference number 9-511-117
The Ford Fiesta
Case
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Reference no. 9-511-117
Subject category: Marketing
Authors: John Deighton (Harvard Business School); Leora Kornfeld (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 5 December 2012
Revision date: 16-Jan-2013
Length: 22 pages
Data source: Field research
Topics: Advertising campaigns; Market entry; Marketing; Marketing strategy; Goals; Leadership; Sales; Branding; Brands
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Thumbnail image for product with reference number 9-511-115
The Eleganzia Group
Case
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Reference no. 9-511-115
Subject category: Marketing
Authors: Elena Corsi (Harvard Business School); Elie Ofek (Harvard Business School); Bharat Sajnani (Students - North America); Sorina Casian-Botez (Students - North America); Francesco Tronci (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 21 January 2015
Revision date: 27-Feb-2015
Length: 29 pages
Data source: Field research
Topics: Marketing; Brands; Pricing strategy
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Nike Football: World Cup 2010 South Africa
Case
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Reference no. 9-511-060
Subject category: Marketing
Authors: Elie Ofek (Harvard Business School); Ryan Johnson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 17 January 2013
Revision date: 29-Jan-2013
Length: 23 pages
Data source: Field research
Topics: Communication; Communication strategy; Planning; Innovation; Marketing communications; Internet marketing; Consumer marketing; Marketing strategy; Brands; Competition; Branding; Sustainability
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Thumbnail image for product with reference number 9-311-118
L'Oreal: Global Brand, Local Knowledge
Case
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Reference no. 9-311-118
Subject category: Marketing
Authors: Rebecca Henderson (Harvard Business School); Ryan Johnson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 21 May 2012
Revision date: 3-Jul-2014
Length: 14 pages
Data source: Published sources
Topics: Cause marketing; Collaborative innovation; Market research; Patents; Globalization strategies; Innovation; Cross functional management; Advertising; Market segmentation; Brands; Brand management; Competitive advantage; Nonverbal communication; Branding; Barriers to entry; Black markets; Strategy; Sales closing
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Thumbnail image for product with reference number 9-511-036
Reversing the AMD Fusion Launch
Case
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Reference no. 9-511-036
Subject category: Marketing
Authors: Elie Ofek (Harvard Business School); Ryan Johnson (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 24 July 2012
Revision date: 3-Sep-2012
Length: 27 pages
Data source: Field research
Topics: Cause marketing; Market research; Financial planning; Action planning; Marketing; Business marketing; Market planning strategy; Strategic planning; Marketing strategy; Product introduction; New product marketing; Brands; Brand management; Coopetition; Competition
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Share a link: https://casecent.re/p/103376
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