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Specific topic: Wyeth
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Case
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Reference no. 309-273-1
Subject category: Strategy and General Management
Authors: Vivek Gupta (IBS Center for Management Research); A Harish (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2009
Length: 19 pages
Data source: Published sources
Topics: Pfizer; Wyeth; Merger; Acquisition; Biopharmaceutical company; Cash-and-stock transaction; Lipitor; Effexor; Protonix; Clinical trials; Blockbuster drugs; Celebrex; Warner Lambert; Pharmacia Corporation; Biopharmaceuticals; Biological Drugs; Biotechnology; Generic drugs; Patents; Product overlaps; Merger integration; Patent protection; Patent expiration; Sub-prime crisis
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Share a link: https://casecent.re/p/91475
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Case
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Reference no. 303-223-1
Subject category: Strategy and General Management
Authors: Gert Bruche (Hochschule fur Wirtschaft und Recht)
Published in: 2003
Length: 16 pages
Data source: Field research
Topics: International business; Multinational; Business strategy; International marketing; Competitor analysis; Pharmaceuticals; Health care; Hormones; Contraceptives; Multiple sclerosis; Wyeth; Johnson & Johnson; Organon; Biogen; Serono
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Share a link: https://casecent.re/p/20964
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Case
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Reference no. 306-307-1
Subject category: Strategy and General Management
Authors: Swapna Gopalan (IBS Case Research Center (IBS CRC)); TR Venkatesh (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2006
Length: 18 pages
Data source: Published sources
Topics: Innovation; Research and development; Pharmaceutical industry; Robert Ruffolo; Wyeth; Bonus; Drugs; Incentive; Productivity; US; Discovery; Pipeline; Scientist; Scorecard; Performance
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Share a link: https://casecent.re/p/68733
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This product has not been used yet
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