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Thumbnail image for product with reference number 110-012-4
Differentiating Services: Yatra.com's 'Click and Mortar' Model
Structured assignment
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Reference no. 110-012-4
Subject category: Finance, Accounting and Control
Authors: Nagendra V Chowdary (IBS Case Development Center); Swapna Pragada (IBS Case Development Center); Pasupuleti Girija Swaraj (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 17 pages
Data source: Published sources
Topics: Services marketing; Service innovation; Service differentiation; On-line travel market in India; Business model innovation; Segmentation; Targeting and positioning; Indian tourism industry; Business vs leisure travellers; Consumer behaviour; Service quality; Yatra.com; Value proposition
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Differentiating Services: Yatra.com's 'Click and Mortar' Model
Case
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Reference no. 110-012-1
Subject category: Finance, Accounting and Control
Authors: Nagendra V Chowdary (IBS Case Development Center); Swapna Pragada (IBS Case Development Center); Pasupuleti Girija Swaraj (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 13 pages
Data source: Published sources
Topics: Services marketing; Service innovation; Service differentiation; On-line travel market in India; Business model innovation; Segmentation; Targeting and positioning; Indian tourism industry; Business vs leisure travellers; Consumer behaviour; Service quality; Yatra.com; Value proposition
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Thumbnail image for product with reference number 310-250-1
Moser Baer's Pricing Strategies: Competence-based and Value-driven?
Case
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Reference no. 310-250-1
Subject category: Strategy and General Management
Authors: Saradhi Kumar Gonela (IBS Case Development Center); Parveen Sultana (IBS Case Development Center); Fathima Reshma Taj (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2010
Length: 15 pages
Data source: Published sources
Topics: Pricing; Pricing strategies; Value pricing; Price-performance gap; Value proposition; Competitive advantage; Cost structure; Break-even point; Indian media and entertainment industry; SWOT analysis; Diversification strategies
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Share a link: https://casecent.re/p/97863
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Thumbnail image for product with reference number 310-250-4
Moser Baer's Pricing Strategies: Competence-based and Value-driven?
Structured assignment
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Reference no. 310-250-4
Subject category: Strategy and General Management
Authors: Saradhi Kumar Gonela (IBS Case Development Center); Fathima Reshma Taj (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2010
Length: 16 pages
Data source: Published sources
Topics: Pricing; Pricing strategies; Value pricing; Price-performance gap; Value proposition; Competitive advantage; Cost structure; Break-even point; Indian media and entertainment industry; SWOT analysis; Diversification strategies
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Thumbnail image for product with reference number 311-219-1
Wikipedia: Making a Blue Ocean Strategic Move That Discourages Imitation
Case
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Reference no. 311-219-1
Subject category: Strategy and General Management
Authors: W Chan Kim (INSEAD); Renee Mauborgne (INSEAD); Katrina Ling (INSEAD)
Published by: INSEAD
Originally published in: 2011
Version: 02.2020
Revision date: 2-Jul-2014
Length: 12 pages
Data source: Published sources
Topics: Value proposition; Blue Ocean Strategy; Wikipedia; Non-profit; Wikipedians; Profit proposition; People proposition; Strategic move; Online encyclopedia industry; Social impact; Strategy, competition
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The Evolution of Selling
Technical note
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Reference no. UVA-M-0811
Subject category: Marketing
Authors: Tom Cross (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2011
Version: 26 July 2011
Length: 7 pages
Data source: Published sources
Topics: Value-added selling; Consultive selling; Transactional selling; Sales evolution; Value proposition; Six-stage Value proposition Builder
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Thumbnail image for product with reference number 106-051-1
Expanding Success: PERI's Introduction of TRIO in the US (B)
Case
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Reference no. 106-051-1
Subject category: Finance, Accounting and Control
Authors: Lutz Kaufmann (WHU Otto Beisheim School of Management); Colin Tritt (WHU Otto Beisheim School of Management); Lukas Brosseder (WHU Otto Beisheim School of Management); Sebastian Funke (WHU Otto Beisheim School of Management); Isabel Goicoechea (WHU Otto Beisheim School of Management); Tobias Mahnke (WHU Otto Beisheim School of Management); Markus Winter (WHU Otto Beisheim School of Management)
Published by: WHU - Otto Beisheim School of Management
Published in: 2006
Length: 6 pages
Data source: Field research
Topics: Total cost of ownership (TCO); International; Marketing; Value proposition; Market entry; Finance; Evaluation; Market; International business; Expansion; USA; Germany; Small and medium sized enterprise (SME); Product launch
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Thumbnail image for product with reference number 308-351-1
Oasis Hong Kong Airlines: The First Long-haul, Low-cost Carrier in Asia
Case
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Reference no. 308-351-1
Subject category: Strategy and General Management
Authors: Venkat Subramanian (The University of Hong Kong); Gary Chan (HKU Business School, The University of Hong Kong); Andrew Lee (HKU Business School, The University of Hong Kong)
Published by: Asia Case Research Centre, The University of Hong Kong
Published in: 2008
Length: 23 pages
Data source: Published sources
Topics: Airline; Business model; Value proposition; Strategy; Marketing strategy
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Catalina Marketing Corporation: Developing a Retailer Value Proposition
Case
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Reference no. UVA-M-0764
Subject category: Marketing
Authors: Rajkumar Venkatesan (Darden School of Business, University of Virginia); Ingmar Leliveld (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Published in: 2008
Length: 15 pages
Data source: Published sources
Topics: Value proposition
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Thumbnail image for product with reference number 507-116-1
Samsung: Leveraging the Brand from B2C to B2B
Case
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Reference no. 507-116-1
Subject category: Marketing
Authors: Philip Kotler (Kellogg School of Management, Northwestern University); Waldemar A Pfoertsch (China Europe International Business School (CEIBS))
Published by: China Europe International Business School
Published in: 2007
Length: 9 pages
Data source: Field research
Topics: Brand management; Brand transfer; B2C (business to consumer); B2B (business-to-business); Brand positioning; Leverage brand; Competitiveness; Building brands; Olympic sponsor; Communication planning; Emotional approach; Value proposition
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Share a link: https://casecent.re/p/75560
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Thumbnail image for product with reference number 507-119-1
IBM Successful Turnaround Through Brand Communications
Case
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Reference no. 507-119-1
Subject category: Marketing
Authors: Philip Kotler (Kellogg School of Management, Northwestern University); Waldemar A Pfoertsch (China Europe International Business School (CEIBS))
Published by: China Europe International Business School
Published in: 2007
Length: 8 pages
Data source: Published sources
Topics: Brand management; Most valuable brands; Manage B2B (business to business) brands; Redefining brands; Master brand; Reinvigorate the brand; Effective communication; Global brand manager; Value proposition; Brand campaigns; Interbrand; Measuring customer satisfaction
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Thumbnail image for product with reference number 308-053-1
Facebook (A): The Start-up's 'Social' Success
Case
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Reference no. 308-053-1
Subject category: Strategy and General Management
Authors: Rajendar Singh Rathore (IBS Case Development Center); Prabhu Sethuraman (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2008
Length: 8 pages
Data source: Published sources
Topics: Social networking; MySpace, Friendster, Linkedln; On-line advertising; Mergers and acquisitions; User generated content site; Mark Zuckerberg; Venture capital; Peter Thiel; Google''s AdWords; Business and revenue model; Web 2.0 trends; Value proposition; Focused differentiation; Key success factors; Components of business design
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Share a link: https://casecent.re/p/79022
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Thumbnail image for product with reference number 308-053-4
Facebook (A): The Start-up's 'Social' Success
Structured assignment
-
Reference no. 308-053-4
Subject category: Strategy and General Management
Authors: Rajendar Singh Rathore (IBS Case Development Center); Prabhu Sethuraman (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2008
Length: 13 pages
Data source: Published sources
Topics: Social networking; MySpace, Friendster, Linkedln; On-line advertising; Mergers and acquisitions; User generated content site; Mark Zuckerberg; Venture capital; Peter Thiel; Google''s AdWords; Business and revenue model; Web 2.0 trends; Value proposition; Focused differentiation; Key success factors; Components of business design
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Share a link: https://casecent.re/p/79023
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Thumbnail image for product with reference number 507-122-1
SCHOTT CERAN InBranding
Case
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Reference no. 507-122-1
Subject category: Marketing
Authors: Waldemar A Pfoertsch (China Europe International Business School (CEIBS)); Christian Linder (Hochschule Pforzheim); Nadja Berkowitsch (BBDO Interone GmbH)
Published by: China Europe International Business School
Published in: 2007
Length: 11 pages
Data source: Field research
Topics: Ingredient branding; Brand management; Brand structure; White goods market; Marketing measures; Corporate branding; Business-to-consumer (B2C); Business-to-business (B2B); Value proposition; Marketing activities; Brand collaboration
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Thumbnail image for product with reference number 507-164-1
SCHOTT CERAN in Branding
Case
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Reference no. 507-164-1
Subject category: Marketing
Authors: Waldemar A Pfoertsch (China Europe International Business School (CEIBS)); Christian Linder (Hochschule Pforzheim); Nadja Berkowitsch (BBDO Interone GmbH)
Published by: China Europe International Business School
Published in: 2007
Length: 12 pages
Data source: Field research
Topics: Ingredient branding; Brand management; Brand structure; White goods market; Marketing measures; Corporate branding; Business-to-consumer (B2C); Business-to-business (B2B); Value proposition; Marketing activities; Brand collaboration
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Share a link: https://casecent.re/p/77148
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Thumbnail image for product with reference number 148-C06A-U
Nextworth Solutions, Inc
Case
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Reference no. 148-C06A-U
Subject category: Entrepreneurship
Authors: Stephen Spinelli (Babson College); Melissa Martinelli (Babson College)
Published by: Babson College
Published in: 2006
Length: 14 pages
Data source: Field research
Topics: Entrepreneurship as a career choice; Perseverance; Low barriers to entry; Fragmented industries; Gaining experience; Partnerships; Finding and shaping an opportunity; Web-based business models; Marketing strategies; Strategic focus; Bootstrapping; Financing; Value proposition
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Thumbnail image for product with reference number 308-058-1
Banyan Tree: Sustainability of a Brand During Rapid Global Expansion
Case
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Reference no. 308-058-1
Subject category: Strategy and General Management
Authors: Cathy A Enz (Cornell University); Ali Farhoomand (HKU Business School, The University of Hong Kong); Pauline Ng (HKU Business School, The University of Hong Kong)
Published by: Asia Case Research Centre, The University of Hong Kong
Published in: 2008
Length: 39 pages
Data source: Field research
Topics: Asian financial crisis; Hotel; Singapore; Value proposition; Spa; Financial analysis; China; Thailand; Branding
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Share a link: https://casecent.re/p/79196
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Thumbnail image for product with reference number 308-169-1
Electrolux's Growth Dilemma: Middle Market Strategy?
Case
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Reference no. 308-169-1
Subject category: Strategy and General Management
Authors: Amy Sonpal (ICFAI Business School, Ahmedabad); Vandana Singh Dadhwal (ICFAI Business School, Ahmedabad); Priti Krishnan (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 21 pages
Data source: Published sources
Topics: Home appliance industry; Polarisation; Commoditisation; Globalisation; Business model; Corporate restructuring; Growth strategy; Branding strategy; Double branding; Product development; Market segmentation; Value proposition; Brand positioning; White goods; Business strategy
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Share a link: https://casecent.re/p/81100
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