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Case
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Reference no. 309-294-1
Subject category: Strategy and General Management
Authors: Shikha Singh (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2009
Length: 12 pages
Data source: Published sources
Topics: Dabur India Ltd; New product development; FMCG (fast moving consumer goods); Advertising; Hindustan Unilever Ltd; Personal care segment; Branding; Ayurvedic health supplement; Dabur total protect shampoo; P&G (Procter & Gamble); ITC Ltd; Vatika hair shampoo; Intensive distribution; Herbal category; Consumer care division
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Share a link: https://casecent.re/p/92001
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Structured assignment
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Reference no. 309-335-4
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); Shivale Korra (IBS Case Research Center (IBS CRC)); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 2 pages
Data source: Published sources
Topics: Dabur; India; FMCG (fast moving consumer goods); Real Activ; Tropicana; Fruit juice segment; Indian functional foods; Health drinks market; Repositioning; Ayurveda; Chayawanprash; Packaged food / juice; Real fruit juice; Branded products; Minute Maid
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Share a link: https://casecent.re/p/92222
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Case
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Reference no. 309-335-1
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); Shivale Korra (IBS Case Research Center (IBS CRC)); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 13 pages
Data source: Published sources
Topics: Dabur; India; FMCG (fast moving consumer goods); Real Activ; Tropicana; Fruit juice segment; Indian functional foods; Health drinks market; Repositioning; Ayurveda; Chayawanprash; Packaged food / juice; Real fruit juice; Branded products; Minute Maid
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Share a link: https://casecent.re/p/92221
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Case
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Reference no. 510-032-1
Subject category: Marketing
Authors: Nilosha Sharma (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2010
Length: 13 pages
Data source: Published sources
Topics: GlaxoSmithKline Consumer Healthcare Ltd; Brand equity; Horlicks; Brand value chain; Malted beverages; Cadbury Bournvita; FMCG (fast moving consumer goods); Rural market; Horlicks NutriBar; Nutritional bars; Branding; Biscuits; Leveraging brand equity; Cereals bar; Brand stretching
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Share a link: https://casecent.re/p/93262
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Structured assignment
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Reference no. 304-575-4
Subject category: Strategy and General Management
Authors: Mercy Mathew (IBS Case Development Center); Priyanka Ramgopal (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Length: 17 pages
Data source: Published sources
Topics: Hindustan Lever Limited (HLL); Unilever; FMCG (fast moving consumer goods); Organisational restructuring; Organisational structure; Project millennium; e-Tailing; Power brands; Competition; Rural marketing; Personal care business; Business strategy; Malvinder Singh Banga; CK Prahalad; New business initiatives
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Share a link: https://casecent.re/p/70810
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Case
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Reference no. 508-015-1
Subject category: Marketing
Authors: Debapratim Purkayastha (IBS Center for Management Research); Neha Sharma (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2008
Length: 15 pages
Data source: Published sources
Topics: Branding; Rebranding; Integrated marketing; Marketing communication; Customer acquisition; 360-degree media; Brand equity; Strategy; Banking; Telecom; FMCG (fast moving consumer goods); Unilever; Vodafone; India
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Share a link: https://casecent.re/p/78523
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Case
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Reference no. 508-016-1
Subject category: Marketing
Authors: Debapratim Purkayastha (IBS Center for Management Research); Syeda Ikrama (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2008
Length: 15 pages
Data source: Published sources
Topics: Marketing ethics; Fairness creams; Advertisements; Marketing communication; Pfizer; Lipitor; Off-label promotion; On-line industry; Strategy; Blockbuster; Promotion; FMCG (fast moving consumer goods); Emami; Beacons; Social networking
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Share a link: https://casecent.re/p/78525
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Structured assignment
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Reference no. 308-256-4
Subject category: Strategy and General Management
Authors: Lekha Ravi (ICFAI Business School, Chennai); C Saigeetha (ICFAI Business School, Chennai); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: ITC; Packaged food; FMCG (fast moving consumer goods); Synergies; Strategy; Market leadership; BCG matrix; Diversification; Performance analysis
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Share a link: https://casecent.re/p/82560
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Case
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Reference no. 304-575-1
Subject category: Strategy and General Management
Authors: G Srikanth (IBS Case Development Center); Mercy Mathew (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2004
Length: 15 pages
Data source: Published sources
Topics: Hindustan Lever Limited (HLL); Unilever; FMCG (fast moving consumer goods); Organisational restructuring; Organisational structure; Project millennium; e-Tailing; Power brands; Competition; Rural marketing; Personal care business; Business strategy; Malvinder Singh Banga; CK Prahalad; New business initiatives
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Share a link: https://casecent.re/p/20085
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Case
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Reference no. IMD-5-0680
Subject category: Marketing
Authors: Jean-Philippe Deschamps (International Institute for Management Development (IMD)); Atul Pahwa (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2005
Version: 24.08.2005
Length: 29 pages
Data source: Field research
Topics: Philips; Health care; FMCG (fast moving consumer goods); Product launch; Strategy; Toothbrush; Professional marketing
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Share a link: https://casecent.re/p/65027
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Case
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Reference no. 521-0102-1
Subject category: Marketing
Authors: Nimit Gupta (The Northcap University); Anuj Kumar (Apeejay School of Management); Purvi Pujari (Bharati Vidyapeeth's Institute of Management Studies and Research); Asmat Ara Shaikh (Bharati Vidyapeeth's Institute of Management Studies and Research)
Originally published in: 2021
Version: 11-Jul-2021
Length: 6 pages
Data source: Published sources
Topics: Marketing; Branding; Retailing and fast moving consumer goods industry (FMCG) in India; Brand extension; FMCG (fast moving consumer goods)
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Share a link: https://casecent.re/p/180074
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Case
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Reference no. 313-140-1
Subject category: Strategy and General Management
Authors: Nilosha Sharma (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2013
Length: 13 pages
Data source: Published sources
Topics: Emami Limited; Niche segments; FMCG (fast moving consumer goods); HUL; Personal and healthcare market; Differentiation; Targeting; Segmenting; Brand promotion; Rural marketing; Direct channel; Advertising; Distribution channel; Innovation; Packaging
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Share a link: https://casecent.re/p/116014
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Case
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Reference no. 513-086-1
Subject category: Marketing
Authors: Garima Ratna (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2013
Length: 14 pages
Data source: Published sources
Topics: HUL; Reckitt Benckiser; FMCG (fast moving consumer goods); Low involvement product category; Vim; Dettol; Dish wash market in India; Kitchen cleaning gel; Liquid soap; Lifebuoy
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Share a link: https://casecent.re/p/118003
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