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Case
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Reference no. 310-108-1
Subject category: Strategy and General Management
Authors: Vasudha M (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2010
Length: 12 pages
Data source: Published sources
Topics: Unilever; Beauty care; Male grooming market; Brand extension; Branding; Brand equity; Brand image; Dove; Beauty bar; Skin care market; Personal care segment; Natural beauty; Super Bowl; Manthem; Advertising campaign
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Share a link: https://casecent.re/p/94716
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Case
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Reference no. 310-274-1
Subject category: Strategy and General Management
Authors: S Rajagopalan (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2010
Length: 9 pages
Data source: Published sources
Topics: Hindustan Unilever; Unilever; Brand; Strategy; FMCG; Consumer products; Green marketing; Corporate social responsibility (CSR); CSR; Environment; Sustainable development
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Share a link: https://casecent.re/p/97985
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Case
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Reference no. 511-015-1
Subject category: Marketing
Authors: Vivek Gupta (IBS Center for Management Research); R Muthukumar (IBS Case Research Center (IBS CRC)); Aditya Shankar Mishra (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2011
Length: 10 pages
Data source: Published sources
Topics: Power Brands strategy; Growth strategy; One-Unilever; Restructuring strategies; Turnaround; Brand management; Brands and branding; Focus strategy; Unilever; Profitability; Mergers; Acquisitions; Operational efficiency; Developing markets; Emerging markets
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Share a link: https://casecent.re/p/100374
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Case
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Reference no. 711-035-1
Subject category: Ethics and Social Responsibility
Authors: Azmal Hussain (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2011
Length: 12 pages
Data source: Published sources
Topics: World Health Organisation; Public-private partnerships; PepsiCo foundation; Global strategy on diet; Physical activity and health; International food and beverage alliance; Coca-Cola Company; Grupo Bimbo; Ferrero; General Mills; Kellogg's; Nestle; Kraft Foods; Unilever
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Share a link: https://casecent.re/p/102306
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Case
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Reference no. 711-042-1
Subject category: Ethics and Social Responsibility
Authors: Pooja Dave (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2011
Length: 16 pages
Data source: Published sources
Topics: FMCG; Unilever; Sustainability; Core competencies; Sustainable living plan; Sustainable growth; Environmental footprint; Business model; Sustainable sourcing; Consumer behaviour; Green house gas emission; Brand imprint; Mission; Vitality; Strategy
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Share a link: https://casecent.re/p/102675
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Case
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Reference no. 311-197-1
Subject category: Strategy and General Management
Authors: Nilosha Sharma (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2011
Length: 13 pages
Data source: Published sources
Topics: Beiersdorf; Nivea; Eucerin; Facebook; YouTube; Digital marketing; Social media; Skin care; Gebr Heinemann; Rihanna; California King Bed; L'Oreal; Unilever; Estee Lauder
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Share a link: https://casecent.re/p/103313
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Case
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Reference no. 411-070-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: Suchitra Mohanty (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2011
Length: 15 pages
Data source: Published sources
Topics: ITC; Deveshwar; BAT; e-Choupal; FMCG; Conglomerate; Leadership; Tobacco; Wills; Lifestyle retailing; Personal care; Padma Bhusan; Unilever; Procter & Gamble; India
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Share a link: https://casecent.re/p/103420
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Structured assignment
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Reference no. 304-575-4
Subject category: Strategy and General Management
Authors: Mercy Mathew (IBS Case Development Center); Priyanka Ramgopal (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Length: 17 pages
Data source: Published sources
Topics: Hindustan Lever Limited (HLL); Unilever; FMCG (fast moving consumer goods); Organisational restructuring; Organisational structure; Project millennium; e-Tailing; Power brands; Competition; Rural marketing; Personal care business; Business strategy; Malvinder Singh Banga; CK Prahalad; New business initiatives
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Share a link: https://casecent.re/p/70810
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Case
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Reference no. 507-044-1
Subject category: Marketing
Authors: Rajiv Fernando (IBS Center for Management Research); Debapratim Purkayastha (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2007
Length: 28 pages
Data source: Published sources
Topics: Unilever; Dove Intensive Firming range; Campaign for Real Beauty; Consumer research studies; Marketing management; Branding and advertising; Public relations; Dove Self-Esteem Fund; Societal marketing; Women consumers; Beauty care industry; Beauty stereotypes; Ogilvy & Mather; Personal care brands; Buzz marketing
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Share a link: https://casecent.re/p/72076
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Structured assignment
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Reference no. 304-599-4
Subject category: Strategy and General Management
Authors: Mercy Mathew (IBS Case Development Center); Anuradha Donepudi (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 14 pages
Data source: Published sources
Topics: Procter & Gamble (P&G); AG Lafley; Durk I Jager; Organisation 2005; 360-degree innovation; Connect and develop; Billion-dollar brands; Tide; Crest; Pampers; Kimberley-Clark Corp; Colgate-Palmolive Co; Unilever
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Share a link: https://casecent.re/p/74199
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Structured assignment
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Reference no. 506-162-4
Subject category: Marketing
Authors: Shital Vakhariya (IBS Case Research Center (IBS CRC)); K Ramanathan (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2007
Length: 17 pages
Data source: Published sources
Topics: Soap; Lifebuoy; Market share; Brand extension; Strategies; Value for money; Social awakening; Competitors; Curved shape; Relaunch; Lifebuoy mix; Natural ingredients; Target customers; Unilever
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Share a link: https://casecent.re/p/74270
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Case
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Reference no. 507-092-1
Subject category: Marketing
Authors: Rajiv Fernando (IBS Center for Management Research); Debapratim Purkayastha (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2007
Length: 26 pages
Data source: Published sources
Topics: Hindustan Lever Ltd; Sunsilk shampoo market; Gang of Girls (GoG); Consumer behaviour; On-line community; Social networking; Fast moving consumer goods; Brand building and management; Integrated marketing campaign; Mall activation; Word-of-mouth buzz; Public relations; Target marketing; Cult brand; Unilever
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Share a link: https://casecent.re/p/74765
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Structured assignment
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Reference no. 305-240-4
Subject category: Strategy and General Management
Authors: Mercy Mathew (IBS Case Development Center); - Sushma (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Length: 16 pages
Data source: Published sources
Topics: Procter & Gamble (P&G); Gillette Company; Consumer product companies; Consumer goods industry; Merger of equals; World's largest FMCG (fast moving consumer goods) company; Cost synergies; Billion dollar brands; Wal-Mart effect; Strategic fit; Industry consolidation; Risk of execution failure; Cross-cultural competence; Colgate Palmolive; Unilever
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Share a link: https://casecent.re/p/70798
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Case
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Reference no. 506-247-1
Subject category: Marketing
Authors: Rajiv Fernando (IBS Center for Management Research); Debapratim Purkayastha (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2006
Length: 22 pages
Data source: Published sources
Topics: Lifebuoy's 'Swasthya Chetna'; Hindustan Lever Limited (HLL); Unilever; Fast moving consumer goods (FMCG); Personal soap wash; Rural social marketing strategy; Advertising campaign; Sales promotion; Marketing mix; Brand management; Repositioning and behavioural change; Corporate social responsibility (CSR); Media channels; Global public-private partnership for hand washing with soap (GPPP-HW)
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Share a link: https://casecent.re/p/71076
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Case
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Reference no. 409-023-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: Preya D Sheth (ICFAI Business School, Ahmedabad); Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 10 pages
Data source: Published sources
Topics: Unilever; Paul Polman; Patrick Cescau; Significance of leadership; Leadership transition; Problems involved in leadership transition; Managing leadership transition; Succession planning; Opportunities and challenges for a new leader; Corporate restructuring; Business transformation; Cultural changes; Leadership traits; P&G; Nestle
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Share a link: https://casecent.re/p/87775
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Structured assignment
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Reference no. 409-023-4
Subject category: Human Resource Management / Organisational Behaviour
Authors: Preya D Sheth (ICFAI Business School, Ahmedabad); Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 2 pages
Data source: Published sources
Topics: Unilever; Paul Polman; Patrick Cescau; Significance of leadership; Leadership transition; Problems involved in leadership transition; Managing leadership transition; Succession planning; Opportunities and challenges for a new leader; Corporate restructuring; Business transformation; Cultural changes; Leadership traits; P&G; Nestle
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Share a link: https://casecent.re/p/87776
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