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Specific topic: Yield management system
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Case
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Reference no. 508-112-1
Subject category: Marketing
Authors: Sanghamitra Bhattacharya (IBS Case Research Center (IBS CRC)); Menaka Rao (IBS Case Research Center (IBS CRC)); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 9 pages
Data source: Published sources
Topics: European Railways; Low cost airlines; Operating cost structure; Operating cost analysis; Railways vs budget airlines; Yield management system; Railteam; Airline-style alliance; Rail network; Budget airlines; Eurostar; Yield management system ingredients; Marketing; Business model
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Share a link: https://casecent.re/p/85660
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Structured assignment
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Reference no. 508-112-4
Subject category: Marketing
Authors: Sanghamitra Bhattacharya (IBS Case Research Center (IBS CRC)); Menaka Rao (IBS Case Research Center (IBS CRC)); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: European Railways; Low cost airlines; Operating cost structure; Operating cost analysis; Railways vs budget airlines; Yield management system; Railteam; Airline-style alliance; Rail network; Budget airlines; Eurostar; Yield management system ingredients; Marketing; Business model
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Share a link: https://casecent.re/p/85661
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Case
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Reference no. IMD-6-0200
Subject category: Production and Operations Management
Authors: Carlos Cordon (International Institute for Management Development (IMD)); Leif Sjoblom (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 1998
Version: 08.12.2003
Length: 12 pages
Data source: Field research
Topics: Yield management system; Railway; Fare; Privatisation
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Share a link: https://casecent.re/p/11974
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