More search options
Basket icon
No items
Basket icon

Search results

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
We have found 86 products that meet your criteria.
New search Share these results
You searched using the following criteria:
Specific topic: Customer segmentation
Too few results? Show fuzzy matches 

Too many results?

Refine search
Alternatively, use the filters below to quickly narrow your search and identify items of further interest.
Not yet registered with us?

Register today to place orders, create search alerts, submit cases to us ... and much more.

Registered educators and trainers, and their support staff, can also access preview copies, instructor materials and see product reviews and usage.

Find out what you’re missing 

Applying filter...
Case
-
Reference no. 510-122-1
Subject category: Marketing
Authors: Debapratim Purkayastha (IBS Center for Management Research); Rik Paul (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2010
Length: 22 pages
Data source: Generalised experience
Topics: Revenue management; Yield management; Customer segmentation; Demand forecasting; Booking limits; Protection levels; Overbooking; Capacity management; Discount allocation; Duration control; Supply control
View full details
Share a link: https://casecent.re/p/97879
| No reviews for this item
View our pricing guide or login to see prices.
Case
-
Reference no. 506-174-1
Subject category: Marketing
Authors: Lutz Kaufmann (WHU Otto Beisheim School of Management); Colin Tritt (WHU Otto Beisheim School of Management); Bjoern Dahmen (WHU Otto Beisheim School of Management); Gerald Koch (WHU Otto Beisheim School of Management); Taro Niggemann (WHU Otto Beisheim School of Management); Wencke Rasch (WHU Otto Beisheim School of Management)
Published by: WHU - Otto Beisheim School of Management
Published in: 2006
Length: 8 pages
Data source: Field research
Topics: Small and medium enterprises (SMEs); USA; Mittelstand; Sales; Distribution; Germany; International; Expansion; Reorganisation; Financial; Market evaluation; Strategy; Customer segmentation; Marketing; Cash flow
View full details
Share a link: https://casecent.re/p/69652
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Case
-
Reference no. 306-650-1
Subject category: Strategy and General Management
Authors: Nusrath Jahan Maldar (IBS Case Development Center); Priyanka Srivastava (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Length: 25 pages
Data source: Published sources
Topics: Business model innovation; PC industry evolution; Michael Dell, Kevin Rollins; Direct to consumer business model; Customer segmentation; Organisation culture; Business philosophy; Strategic inflection points; IBM, HP, Apple Computer, Lenovo, Acer; Competitive strategy, growth strategy; Leadership styles; Competitive advantage; Virtual integration, execution based culture; Strategic intent, market entry strategies; Distribution channels
View full details
Share a link: https://casecent.re/p/71104
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Case
-
Reference no. 506-173-1
Subject category: Marketing
Authors: Lutz Kaufmann (WHU Otto Beisheim School of Management); Colin Tritt (WHU Otto Beisheim School of Management); Bjoern Dahmen (WHU Otto Beisheim School of Management); Gerald Koch (WHU Otto Beisheim School of Management); Taro Niggemann (WHU Otto Beisheim School of Management); Wencke Rasch (WHU Otto Beisheim School of Management)
Published by: WHU - Otto Beisheim School of Management
Published in: 2006
Length: 16 pages
Data source: Field research
Topics: Small and medium enterprises (SMEs); USA; Mittelstand; Sales; Distribution; Germany; International; Expansion; Reorganisation; Financial; Market evaluation; Strategy; Customer segmentation; Marketing; Cash flow
View full details
Share a link: https://casecent.re/p/69646
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Structured assignment
-
Reference no. 306-650-4
Subject category: Strategy and General Management
Authors: Nusrath Jahan Maldar (IBS Case Development Center); Priyanka Srivastava (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Length: 19 pages
Data source: Published sources
Topics: Business model innovation; PC industry evolution; Michael Dell, Kevin Rollins; Direct to consumer business model; Customer segmentation; Organisation culture; Business philosophy; Strategic inflection points; IBM, HP, Apple Computer, Lenovo, Acer; Competitive strategy, growth strategy; Leadership styles; Competitive advantage; Virtual integration, execution based culture; Strategic intent, market entry strategies; Distribution channels
View full details
Share a link: https://casecent.re/p/71106
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Case
-
Reference no. 309-054-1
Subject category: Strategy and General Management
Authors: Lutz Kaufmann (WHU Otto Beisheim School of Management); Matthias Ehrgott (WHU Otto Beisheim School of Management); Felix Reimann (WHU Otto Beisheim School of Management); Matthias Feldhues (WHU Otto Beisheim School of Management); Fabian Frank (WHU Otto Beisheim School of Management); Sebastian Kemper (WHU Otto Beisheim School of Management); Nils Vogt (WHU Otto Beisheim School of Management)
Published by: WHU - Otto Beisheim School of Management
Originally published in: 2009
Version: 1 December 2008
Length: 21 pages
Data source: Field research
Topics: Automotive; Low cost car; Turnaround; Customer segmentation; Innovation; Product positioning; Marketing mix; 4P (product, price, promotion, place)
View full details
Share a link: https://casecent.re/p/87135
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Case
-
Reference no. 609-030-1
Subject category: Production and Operations Management
Authors: Vivek Gupta (IBS Center for Management Research); A Harish (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2009
Length: 16 pages
Data source: Published sources
Topics: Best buy; Supply chain management; Operating model; Customer-centricity; Circuit City; Consumer electronics retailing; Customer focus; End-to-end visibility; Restructuring; Logistics; Price optimisation; i2 Technologies; Angel and Demon customers; Customer segmentation; RFID (radio frequency identification) tags; Operating procedure; Inventory management; In-bound freight operations; Event management solution; Collaborative planning, forecasting, and replenishment; Electronic data interchange; Customer satisfaction
View full details
Share a link: https://casecent.re/p/91484
| No reviews for this item
View our pricing guide or login to see prices.
Case
-
Reference no. 307-417-1
Subject category: Strategy and General Management
Authors: Saradhi Kumar Gonela (IBS Case Development Center); Prabhu Sethuraman (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 10 pages
Data source: Published sources
Topics: Music retailing; Customer segmentation; Customer targeting; Niche marketing; Fopp; Fifty Quid Bloke; Music labels; Music recorders; Universal Music Group; Sony BMG Music Entertainment; HMV; Customer community; Music industry; Positioning; Differentiation
View full details
Share a link: https://casecent.re/p/77359
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Compact case
Case
-
Reference no. 307-418-1
Subject category: Strategy and General Management
Authors: Saradhi Kumar Gonela (IBS Case Development Center); Prabhu Sethuraman (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 3 pages
Data source: Published sources
Topics: Music retailing; Customer segmentation; Customer targeting; Niche marketing; Fopp; Bankruptcy; Exit options; Virgin Records; HMV; Overexposure; Unfocused growth; Positioning
View full details
Share a link: https://casecent.re/p/77362
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Structured assignment
-
Reference no. 307-417-4
Subject category: Strategy and General Management
Authors: Saradhi Kumar Gonela (IBS Case Development Center); Prabhu Sethuraman (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 12 pages
Data source: Published sources
Topics: Music retailing; Customer segmentation; Customer targeting; Niche marketing; Fopp; Fifty Quid Bloke; Music labels; Music recorders; Universal Music Group; Sony BMG Music Entertainment; HMV; Customer community; Music industry; Positioning; Differentiation
View full details
Share a link: https://casecent.re/p/77360
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Structured assignment
-
Reference no. 307-418-4
Subject category: Strategy and General Management
Authors: Saradhi Kumar Gonela (IBS Case Development Center); Prabhu Sethuraman (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 6 pages
Data source: Published sources
Topics: Music retailing; Customer segmentation; Customer targeting; Niche marketing; Fopp; Bankruptcy; Exit options; Virgin Records; HMV; Overexposure; Unfocused growth; Positioning
View full details
Share a link: https://casecent.re/p/77363
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Case
-
Reference no. 308-112-1
Subject category: Strategy and General Management
Authors: Kisholoy Roy (IBS Research Centre, Kolkata (IRCK)); Sudeshna Bhattacharya (IBS Research Centre, Kolkata (IRCK)); Shahnaz Anjum Hussain (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 13 pages
Data source: Published sources
Topics: Hub and spoke model; Traditional airlines; Ryanair; EasyJet; Secondary airports; The yield management system; Pollution; e-Ticketing; Second mover advantage; Discount airlines; Non-financial costs; Customer segmentation; Budget carriers; The Deregulation Act; European commercial aviation industry; Aggressive pricing strategy; Global warming; Airline within airline; No-frill carriers
View full details
Share a link: https://casecent.re/p/79913
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Case
-
Reference no. IMD-3-1728
Subject category: Strategy and General Management
Authors: Carlos Cordon (International Institute for Management Development (IMD)); Winter Nie (International Institute for Management Development (IMD)); Jarkko Murtoaro (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2006
Version: 13.02.2007
Length: 6 pages
Data source: Field research
Topics: Banking; Customer segmentation; Growth; Service quality; Operations
View full details
Share a link: https://casecent.re/p/75345
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Compact case
Case
-
Reference no. IMD-3-1729
Subject category: Strategy and General Management
Authors: Carlos Cordon (International Institute for Management Development (IMD)); Winter Nie (International Institute for Management Development (IMD)); Jarkko Murtoaro (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2006
Version: 13.02.2007
Length: 5 pages
Data source: Field research
Topics: Banking; Customer segmentation; Growth; Service quality; Operations
View full details
Share a link: https://casecent.re/p/75346
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Structured assignment
-
Reference no. 308-112-4
Subject category: Strategy and General Management
Authors: Kisholoy Roy (IBS Research Centre, Kolkata (IRCK)); Sudeshna Bhattacharya (IBS Research Centre, Kolkata (IRCK)); Shahnaz Anjum Hussain (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: Hub and spoke model; Traditional airlines; Ryanair; EasyJet; Secondary airports; The yield management system; Pollution; e-Ticketing; Second mover advantage; Discount airlines; Non-financial costs; Customer segmentation; Budget carriers; The Deregulation Act; European commercial aviation industry; Aggressive pricing strategy; Global warming; Airline within airline; No-frill carriers
View full details
Share a link: https://casecent.re/p/79914
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
Case
-
Reference no. 511-079-1
Subject category: Marketing
Authors: R Muthukumar (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2011
Length: 8 pages
Data source: Generalised experience
Topics: Factor analysis; Marketing research; Consumer preferences; Customer segmentation; Dependent variable; Independent variables; Pilot study; Decision making; Correlation analysis
View full details
Share a link: https://casecent.re/p/105420
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
1 2 3 4 5
Next
Not yet registered with us?

Register today to place orders, create search alerts, submit cases to us ... and much more.

Registered educators and trainers, and their support staff, can also access preview copies, instructor materials and see product reviews and usage.

Find out what you’re missing