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Specific topic: Pricing policy
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Case
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Reference no. 306-417-1
Subject category: Strategy and General Management
Authors: Gururaj Kidiyoor (T A Pai Management Institute); Abhijit Shetty (T A Pai Management Institute)
Published in: 2006
Length: 7 pages
Data source: Field research
Topics: Leading Edge Training Institute Ltd (LETI); Vocational courses in computer software; National Institute of Information Technology (NIIT); Information technology (IT) training programmes; Software, network and security; CISCO (Computer Information System Company) certified network associate; Customer profile; Pricing policy; Selling process; Sales force turnover; Service industry; Customer commitment; Unethical practices; Sales promotion programme; Consumer court
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Share a link: https://casecent.re/p/69315
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Case
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Reference no. 508-106-1
Subject category: Marketing
Authors: Danielle Viens (ESSEC Business School)
Published by: ESSEC Business School
Published in: 2008
Length: 9 pages
Data source: Field research
Topics: Brand portfolio; Pricing policy; Brand strategy; Emerging economy; Marketing budget; Economic crisis
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Share a link: https://casecent.re/p/85196
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Case
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Reference no. 313-203-1
Subject category: Strategy and General Management
Authors: Sushree Das (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2013
Length: 11 pages
Data source: Published sources
Topics: Zydus Cadila; India; Gujarat; Pharmaceutical; Type- 2 diabetes; Drug; Lipaglyn; Health care; Cholesterol; NCE; USFDA; Pricing policy; Biosimilars; Cardiovascular diseases; Generics
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Share a link: https://casecent.re/p/117326
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Case from journal
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Reference no. NAC4022
Subject category: Marketing
Authors: Eric Dolansky (Goodman School of Business, Brock University); Sabine Ruaud (EDHEC - Business School); Herve Didier (EDHEC - Business School)
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 2020
Length: 15 pages
Topics: Pricing; Pricing policy; Entrepreneurship; Consumer marketing; Quantitative analysis
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Share a link: https://casecent.re/p/195616
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Compact case
Case from journal
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Reference no. TCJ-01-2022-0027
Subject category: Strategy and General Management
Authors: Sunny Arora (S P Jain Institute of Management & Research); Lata Dhir (S P Jain Institute of Management & Research); Malay Krishna (S P Jain Institute of Management & Research)
Published by: Emerald Group Publishing Limited
Published in: "The CASE Journal", 2023
Length: 5 pages
Data source: Published sources
Topics: Pricing; Pricing policy; Leadership; Shareholder value; Stakeholder management
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Share a link: https://casecent.re/p/195416
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Case from journal
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Reference no. TCJ-08-2023-0179
Subject category: Strategy and General Management
Authors: Avil Saldanha (St. Joseph's Institute of Management, Bangalore)
Published by: Emerald Group Publishing Limited
Published in: "The CASE Journal", 2025
Length: 6 pages
Data source: Published sources
Topics: Marketing; Pricing; Pricing policy; Regulatory Policy; Marketing policy; Consumer behavior; Amazon Prime Video; OTT; Content; Price; Subscription; Streaming
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Share a link: https://casecent.re/p/204228
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Media support
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Reference no. 508-106-4
Subject category: Marketing
Authors: Danielle Viens (ESSEC Business School)
Published by: ESSEC Business School
Published in: 2019
Format: .zip
Data source: Field research
Topics: Brand portfolio; Pricing policy; Brand strategy; Emerging economy; Marketing budget; Economic crisis
Notes: This zip file contains 5 x .mp4 files, 6 x .pdf files and 1 x .xls file
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Share a link: https://casecent.re/p/168457
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