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Technical note
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Reference no. UVA-BP-0292
Published by: Darden Business Publishing
Originally published in: 1988
Version: 24 January 2013
Revision date: 12-Feb-2013
Subject category: Marketing
Published by: IIMA Case Centre, Indian Institute of Management Ahmedabad
Originally published in: 2017
Length: 16 pages
Data source: Field research
Subject category: Marketing
Published by: IIMA Case Centre, Indian Institute of Management Ahmedabad
Originally published in: 2017
Length: 19 pages
Data source: Field research
Chapter from: "Company and Industry Research: Strategies and Resources"
Published by: Business Expert Press
Originally published in: 2016
Book chapter
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Reference no. BEP4133
Chapter from: "Company and Industry Research: Strategies and Resources"
Published by: Business Expert Press
Originally published in: 2016
Book chapter
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Reference no. BEP4134
Chapter from: "Company and Industry Research: Strategies and Resources"
Published by: Business Expert Press
Originally published in: 2016
Book chapter
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Reference no. BEP4132
Chapter from: "Company and Industry Research: Strategies and Resources"
Published by: Business Expert Press
Originally published in: 2016
Book chapter
-
Reference no. BEP4131
Chapter from: "Company and Industry Research: Strategies and Resources"
Published by: Business Expert Press
Originally published in: 2016
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