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Case
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Reference no. UVA-M-1007
Subject category: Marketing
Authors: Lalin Anik (Darden School of Business, University of Virginia); Aerika Mittal (Darden School of Business, University of Virginia); Gerry Yemen (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2021
Version: 6 January 2021
Length: 12 pages
Data source: Field research
Topics: Female protagonist; Persuasion; Competitive market; Recommerce; Habits; Data; B2C; Consensus; Authority; Reciprocity; Entrepreneurship; Start-up; B2B; Behavioral science; Entrepreneurship & innovation
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Share a link: https://casecent.re/p/173755
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Case from journal
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Reference no. TCJ-09-2021-0145
Subject category: Strategy and General Management
Authors: Lekha Ravi (School of Maritime Management, Indian Maritime University, A Central University under Ministry of Ports, Shipping and Waterways, Government of India)
Published by: Emerald Group Publishing Limited
Published in: "The CASE Journal", 2024
Length: 17 pages
Data source: Published sources
Topics: International business; EU; Consensus; Angela Merkel; COVID recovery fund; Global leadership; Negotiation strategy; International relations; Regional economic integration; Economic union
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Share a link: https://casecent.re/p/196672
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Book chapter
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Reference no. 1825BC
Authors: Robert S Kaplan (Harvard Business School); David P Norton (Harvard Business School)
Chapter from: "The Balanced Scorecard: Translating Strategy into Action"
Published by: Harvard Business Publishing
Published in: 2006
Length: 20 pages
Topics: Clarity; Consensus; Focus; Implementation; Interventions
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Share a link: https://casecent.re/p/71855
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