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Specific topic: Perception
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Case
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Reference no. 409-075-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: Prageetha G Raju (IBS Case Development Center); Smitha Kulkarni (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 4 pages
Data source: Generalised experience
Topics: Perception; Attribution theory; Selective perception; Halo effect; Contrast effects; Projection; Stereotyping; Self-serving bias; Person perception; Fundamental attribution error; Organisational behaviour (OB); Organisational behaviour case study; Motivation case study; MBA programme; Course mapping
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Share a link: https://casecent.re/p/91873
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Case
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Reference no. 512-014-1
Subject category: Marketing
Authors: Debapratim Purkayastha (IBS Center for Management Research); Syeda Maseeha Qumer (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2012
Length: 14 pages
Data source: Published sources
Topics: Consumer behaviour; Perception; Product development; Perception-changing communication; Target marketing; Positioning; Marketing communication; Branding; Brand extension; Consumer insights; Consumer survey; Adventurous marketing; Advertising; Personal care market; Shower gel market
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Share a link: https://casecent.re/p/106300
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Case
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Reference no. 412-007-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: Nina Muncherji (Institute of Management, Nirma University)
Published in: 2012
Length: 5 pages
Data source: Generalised experience
Topics: Halo effect; Leadership skills; Motivation; Perception; Psychological contract; Employee and engagement value proposition
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Share a link: https://casecent.re/p/106864
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Case
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Reference no. ESMT-420-0189-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: Christian Röttjer (ESMT GmbH); Konstantin Korotov (ESMT GmbH)
Published by: ESMT European School of Management and Technology
Originally published in: 2020
Version: 15 May 2020
Length: 1 pages
Data source: Field research
Topics: Perception; Communication; Leadership; Digital transformation; Change management
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Share a link: https://casecent.re/p/170056
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Case
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Reference no. ESMT-420-0188-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: Christian Röttjer (ESMT GmbH); Konstantin Korotov (ESMT GmbH)
Published by: ESMT European School of Management and Technology
Originally published in: 2020
Version: 15 May 2020
Length: 2 pages
Data source: Field research
Topics: Perception; Communication; Leadership; Digital transformation; Change management
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Share a link: https://casecent.re/p/170055
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Case
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Reference no. 119-0036-1
Subject category: Finance, Accounting and Control
Authors: Vinod Bhatnagar (Prestige Institute of Management and Research, Gwalior); Sanjay Gupta (Prestige Institute of Management and Research, Gwalior); Ritu Gangil (Prestige Institute of Management and Research, Gwalior); Monika Gupta (Aditya College); Chetan Chahar (Prestige Institute of Management and Research, Gwalior)
Published in: 2015
Length: 4 pages
Data source: Field research
Topics: Perception; Customer; Finance; Consumer durables; EMI finance; Financer; Dealer; Interest; Psychology
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Share a link: https://casecent.re/p/161482
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Case
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Reference no. 418-0111-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: Vinit Singh Chauhan (Institute of Management Technology - Nagpur (IMT))
Originally published in: 2018
Length: 3 pages
Data source: Field research
Topics: Values; Perception
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Share a link: https://casecent.re/p/157234
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Case
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Reference no. 419-0027-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: Garima Mathur (Prestige Institute of Management and Research, Gwalior); Ruturaj Baber (Prestige Institute of Management and Research, Gwalior); Ram K Paliwal (Prestige Institute of Management and Research, Gwalior); Reena Mehta (Sam Higginbottom University of Agricutlure, Technology & Sciences); Silki Gupta (Jiwaji University); Riya Modi (Prestige Institute of Management and Research, Gwalior)
Published in: 2019
Length: 3 pages
Data source: Field research
Topics: Perception; Attitude; Behaviour; Skills
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Share a link: https://casecent.re/p/161494
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Case
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Reference no. 519-0013-1
Subject category: Marketing
Authors: Syeda Maseeha Qumer (IBS Center for Management Research); Debapratim Purkayastha (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2019
Length: 17 pages
Data source: Published sources
Topics: Consumer behavior; Perception; Brand positioning; Brand management; One brand strategy; Multi brand strategy; Customer-based brand equity model; Brand relationship; Differentiation; Rebranding; Rational marketing; Emotional marketing; Brand image; Marketing communication; Advertising
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Share a link: https://casecent.re/p/159647
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Case
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Reference no. 418-0049-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: Maria Guadalupe (INSEAD); Sujin Jang (INSEAD)
Published by: INSEAD
Published in: 2018
Length: 1 pages
Data source: Published sources
Topics: Perception; Bias; Gender; Leadership; Politics; Debate; Experiment; Donald Trump; Hillary Clinton; Rhetoric; Unconscious bias
Notes: This item is not available to order. For access, please use the link in the 'Extra information' section
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Share a link: https://casecent.re/p/168054
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Case
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Reference no. 422-0079-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: Jitesh Nair (IBS Center for Management Research); Balaswamy Pasala (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2022
Length: 11 pages
Data source: Published sources
Topics: Compensation policy; Employee benefits; Work environment; Employee productivity; Perception; Job satisfaction; Grievance redressal
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Share a link: https://casecent.re/p/185830
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Case
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Reference no. 414-016-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: Sher Singh Bhakar (Prestige Institute of Management and Research, Gwalior); Shailja Bhakar (Prestige Institute of Management and Research, Gwalior); Shilpa Bhakar (Apeejay Stya University); Suman Lata Bisht (Prestige Institute of Management and Research, Gwalior); Shilpi Nagariya (Prestige Institute of Management and Research, Indore); Mayank Singhal (Maharana Pratap College of Technology (MPCT)); Abhay Dubey (Prestige Institute of Management and Research, Gwalior); Shilky Singhal (Prestige Institute of Management and Research, Gwalior)
Published in: 2014
Length: 5 pages
Data source: Field research
Topics: Turnover; Bias; Attitude; Perception
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Share a link: https://casecent.re/p/120015
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Case flyer
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Reference no. 414-062-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: Deepti Nair (Bennett, Coleman & Co. Ltd.); Nagendra V Chowdary (Bennett, Coleman & Co. Ltd.)
Originally published in: 2014
Version: 10 January 2014
Length: 4 pages
Data source: Published sources
Topics: Workplace harassment; Sexual harassment; Workplace bullying; Harassment; HR practices; Bullying; Perception; Learning; Attitudes; Recruitment; Culture
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Share a link: https://casecent.re/p/121713
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Case
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Reference no. CCW102001
Subject category: Marketing
Authors: Donald E. Sexton (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2010
Version: February 23, 2010
Length: 14 pages
Data source: Published sources
Topics: Marketing; Strategy; World business marketing; Market share; Auto industry; Hyundai; Toyota; Korea; Won; Brand; Branding; Consumer marketing; Perception; Growing share
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Share a link: https://casecent.re/p/132777
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