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Case
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Reference no. 510-091-1
Subject category: Marketing
Authors: Nagendra V Chowdary (IBS Case Development Center); Thalluri Prashanth Vidya Sagar (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2010
Length: 19 pages
Data source: Published sources
Topics: Shahrukh Khan; Aamir Khan; Best marketers; Movie marketing in India; Brand personality; Impact on consumer behaviour; Brand endorsers / ambassadors; Celebrity brands; Buzz marketing; Brand icons
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Share a link: https://casecent.re/p/95667
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Case
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Reference no. 508-050-1
Subject category: Marketing
Authors: Sanghamitra Bhattacharya (IBS Case Research Center (IBS CRC)); Menaka Rao (IBS Case Research Center (IBS CRC)); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 9 pages
Data source: Published sources
Topics: US apparel industry; Consumer preferences; Growth of apparel industry; Competition; Performance; Turnaround strategy; Store sales; Millard Drexler; Paul S Pressler; Customer satisfaction parameter; Price comparison; Brand differentiation; Brand personality; Revamping stores
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Share a link: https://casecent.re/p/81115
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Structured assignment
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Reference no. 508-050-4
Subject category: Marketing
Authors: Sanghamitra Bhattacharya (IBS Case Research Center (IBS CRC)); Menaka Rao (IBS Case Research Center (IBS CRC)); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: US apparel industry; Consumer preferences; Growth of apparel industry; Competition; Performance; Turnaround strategy; Store sales; Millard Drexler; Paul S Pressler; Customer satisfaction parameter; Price comparison; Brand differentiation; Brand personality; Revamping stores
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Share a link: https://casecent.re/p/81116
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Case
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Reference no. 511-069-1
Subject category: Marketing
Authors: Debapratim Purkayastha (IBS Center for Management Research); Anita Pansari (IBS Center for Management Research); Syeda Maseeha Qumer (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2011
Length: 17 pages
Data source: Published sources
Topics: Consumer behaviour; Brand management; Target marketing; Marketing communication; Brand extensions; Brand positioning; Product portfolio; Feminine brand; Brand personality; Personal care; Men’s grooming market; Unilever
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Share a link: https://casecent.re/p/104800
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Case
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Reference no. 512-033-1
Subject category: Marketing
Authors: R Muthukumar (IBS Center for Management Research); Debapratim Purkayastha (IBS Center for Management Research); N Prakash (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2012
Length: 17 pages
Data source: Published sources
Topics: Brand personality; Brand promise; Segmentation; Targeting; Positioning; Brand image; Distribution; Marketing; Brand management; Pricing; Promotion; Brand communication; Advertisement
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Share a link: https://casecent.re/p/107252
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Case
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Reference no. 522-0024-1
Subject category: Marketing
Authors: Koti Vinod Babu (IBS Center for Management Research); V Namratha Prasad (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2022
Length: 14 pages
Data source: Published sources
Topics: Rebranding; Brand activism; Marketing communication; Brand personality; Brand building; Brand identity; Brand management; Brand image; Brand repositioning; Brand association; Anti-racism; Brand renaming; Perception management; Customer loyalty; Brand elements
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Share a link: https://casecent.re/p/182997
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Case
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Reference no. 521-0025-1
Subject category: Marketing
Authors: Jitesh Nair (IBS Center for Management Research); Bitra Vasudev (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2021
Length: 6 pages
Data source: Published sources
Topics: Hyper-personalized advertising; Brand communications; Brand personality; Designing ad campaigns; Inclusive brands; Responsible marketing; Geo-targeting; Brand proposition; Advertising objectives; Brand management; Social media marketing
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Share a link: https://casecent.re/p/175458
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Case
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Reference no. 518-0106-1
Subject category: Marketing
Authors: Kishore Bhattacharjee (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2018
Length: 14 pages
Data source: Published sources
Topics: Brand Virat; Celebrity endorsement; Overexposure; Advertisement; Brand personality; Brand value; Star endorser; Celebrity exposure
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Case from journal
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Reference no. NAC3518
Subject category: Strategy and General Management
Authors: John J Lawrence (University of Idaho); Anubha Mishra (University of Idaho)
Published by: NACRA - North American Case Research Association
Published in: "The Case Research Journal", 2015
Length: 12 pages
Data source: Field research
Topics: Strategic leadership; Strategy implementation; Customer Relationship Management (CRM); Corporate culture; Brand personality
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Case
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Reference no. 516-0218-1
Subject category: Marketing
Authors: Barnali Chakraborty (IBS Center for Management Research); Debapratim Purkayastha (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2016
Length: 15 pages
Data source: Published sources
Topics: Brand management; Branding: brand image; Brand personality; Brand experience; Competitive strategy; Innovation; Differentiation; Service innovations; Services marketing; Business strategy; Positioning; Digital; Social media
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Share a link: https://casecent.re/p/139601
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Case
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Reference no. UVA-OB-1051
Subject category: Human Resource Management / Organisational Behaviour
Authors: Lynn A Isabella (Darden School of Business, University of Virginia); Gerry Yemen (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2013
Version: 31 March 2014
Revision date: 15-Apr-2014
Length: 14 pages
Data source: Published sources
Topics: Brand personality; Leaders; Rewards; People management; Human resource theory; Chain of excellence; Leadership and organizational behavior; Engagement; High performance; Human resource management; Leadership; Leadership sustainability; Organizational design & development; Managerial psychology; Team management; Marketing; Branding strategy
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Compact case
Case
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Reference no. 515-177-1
Subject category: Marketing
Authors: Segun Shogbanmu (Lagos Business School); Tayo Otubanjo (Lagos Business School)
Published by: Lagos Business School
Published in: 2015
Length: 5 pages
Data source: Generalised experience
Topics: Ethics; Corporate image; Brand personality; Corporate identity; Marketing communication
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New product
Case
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Reference no. W41508
Subject category: Marketing
Authors: Parul Sinha (School of Management, GD Goenka University); Sujit Singh (School of Business, Woxsen University); Rajkumari Mittal (Lal Bahadur Shastri Institute of Management, Delhi); Smita Dayal (Lal Bahadur Shastri Institute of Management, Delhi)
Published by: Ivey Publishing
Originally published in: 2025
Version: 2025-03-03
Length: 16 pages
Data source: Published sources
Topics: Brand management; Responsibility agenda; Luxury brand; Brand personality; Marketing; Operations management
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Management article
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Reference no. INT0608A
Authors: Nagendra V Chowdary (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: "Effective Executive", 2006
Length: 4 pages
Topics: Brands; Branding; Differentiation; Segmentation; Target; Positioning; Brand building; Brand personality
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Share a link: https://casecent.re/p/86135
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Book chapter
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Reference no. BEP10424
Authors: Chahat Aggarwal (Impact Study Biz)
Chapter from: "Branding & AI: Leveraging Technology to Generate Brand Revenue"
Published by: Business Expert Press
Originally published in: 2021
Length: 34 pages
Topics: Marketing strategy; Case studies; Branding and marketing; Artificial Intelligence tools; Increase revenue; Business growth and principles; Amazon case study; Worksheet and templates; Tone of voice; Brand personality; Mission and vision
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Book chapter
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Reference no. BEP10425
Authors: Chahat Aggarwal (Impact Study Biz)
Chapter from: "Branding & AI: Leveraging Technology to Generate Brand Revenue"
Published by: Business Expert Press
Originally published in: 2021
Length: 33 pages
Topics: Marketing strategy; Case studies; Branding and marketing; Artificial Intelligence tools; Increase revenue; Business growth and principles; Amazon case study; Worksheet and templates; Tone of voice; Brand personality; Mission and vision
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Share a link: https://casecent.re/p/178498
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