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Case
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Reference no. 307-277-1
Subject category: Strategy and General Management
Authors: B Anand Rao (ICFAI Business School, Chennai); IB Saravanan (ICFAI Business School, Chennai); S Bhaskaran (ICFAI Business School, Chennai)
Published by: IBS Research Center
Published in: 2007
Length: 18 pages
Data source: Published sources
Topics: Low cost airlines; Load factor; Cost efficiency in low-cost airlines; Airport modernisation in India; Rise in ATF cost; Rising personnel cost for airlines; Air Deccan; Kingfisher Airlines; GoAir; Survival strategies of low-cost airlines; IndiGo; Aircraft leasing and renting; e-Ticketing; Inflight advertising; Ancillary revenue for low-cost airlines
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Share a link: https://casecent.re/p/74889
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Case
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Reference no. 506-089-1
Subject category: Marketing
Authors: Ramalingam Meenakshisundaram (IBS Center for Management Research); Rajiv Fernando (IBS Center for Management Research); Surekha Pothuraju (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2006
Length: 15 pages
Data source: Published sources
Topics: Kingfisher Airlines; United Breweries (UB Group); Vijay Mallya; Services marketing; Brand positioning; Brand extension; Budget carrier / value carrier; JetBlue Airways; In-flight entertainment system; Airbus A320 and A380; Jet Airways; Low cost carriers (LCCs); Air Deccan; Indian Aviation Industry; Kingfisher beer
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Share a link: https://casecent.re/p/68885
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Case
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Reference no. 306-396-1
Subject category: Strategy and General Management
Authors: Rabindranath Pal (IBS Case Research Center (IBS CRC)); Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Anandan Pillai (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2006
Length: 25 pages
Data source: Published sources
Topics: Low cost carriers (LCCs); Aviation industry; Market potential; Middle class; Strategic management; Core competence; Competitive tariff; Indian Airlines; Air Deccan; Kingfisher Airlines; Spicejet; Go Air; Southwest Airlines; Ryanair; EasyJet
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Share a link: https://casecent.re/p/69196
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Compact case
Case
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Reference no. 307-456-1
Subject category: Strategy and General Management
Authors: Rajendar Singh Rathore (IBS Case Development Center); Sai Prasanna Ragu (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 5 pages
Data source: Published sources
Topics: Kingfisher Airlines; UB Group; Vijay Mallya; Anil Dhirubhai Ambani Group (ADAG); Texas Pacific Group (TPG); Irelandia Investments; Equity dilution; Fund raising; Financial and strategic investor; Vision alignment and cultural fit; Competition; Premium value carrier; Cash depletion; Low cost model
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Share a link: https://casecent.re/p/77532
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Structured assignment
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Reference no. 307-456-4
Subject category: Strategy and General Management
Authors: Rajendar Singh Rathore (IBS Case Development Center); Sai Prasanna Ragu (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 8 pages
Data source: Published sources
Topics: Kingfisher Airlines; UB Group; Vijay Mallya; Anil Dhirubhai Ambani Group (ADAG); Texas Pacific Group (TPG); Irelandia Investments; Equity dilution; Fund raising; Financial and strategic investor; Vision alignment and cultural fit; Competition; Premium value carrier; Cash depletion; Low cost model
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Share a link: https://casecent.re/p/77533
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Case
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Reference no. 308-016-1
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Sanjay Sakariya (ICFAI Business School, Ahmedabad); Pasupuleti Girija Swaraj (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 15 pages
Data source: Published sources
Topics: Strategic alliance; Civil aviation in India; Kingfisher Airlines; Air Deccan; Consolidation; Full cost carriers (FCCs); Low cost carriers (LCCs); Market share; Competition; Jet Airways; Air Sahara; Indian Airlines; Air India; Growth strategy
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Structured assignment
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Reference no. 308-016-4
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Sanjay Sakariya (ICFAI Business School, Ahmedabad); Pasupuleti Girija Swaraj (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 11 pages
Data source: Published sources
Topics: Strategic alliance; Civil aviation in India; Kingfisher Airlines; Air Deccan; Consolidation; Full cost carriers (FCCs); Low cost carriers (LCCs); Market share; Competition; Jet Airways; Air Sahara; Indian Airlines; Air India; Growth strategy
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Share a link: https://casecent.re/p/77711
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Case
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Reference no. 308-134-1
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Sanjay Sakariya (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 9 pages
Data source: Published sources
Topics: Indian aviation; Consolidation; Kingfisher Airlines; Air Deccan Airlines; Low cost carriers (LCCs); Full cost carriers (FCCs); Strategic alliance; Brand image; Re-branding; Brand positioning; Value based airlines; Consumer loyalty; Simplify Deccan; Growth
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Share a link: https://casecent.re/p/80355
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Structured assignment
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Reference no. 308-134-4
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Sanjay Sakariya (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 9 pages
Data source: Published sources
Topics: Indian aviation; Consolidation; Kingfisher Airlines; Air Deccan Airlines; Low cost carriers (LCCs); Full cost carriers (FCCs); Strategic alliance; Brand image; Re-branding; Brand positioning; Value based airlines; Consumer loyalty; Simplify Deccan; Growth
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Case
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Reference no. 308-188-1
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Sanjay Sakariya (ICFAI Business School, Ahmedabad); Pasupuleti Girija Swaraj (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 11 pages
Data source: Published sources
Topics: Aircraft manufacturing industry; Very light jets; Small aircraft; Epic aircraft; Indian aviation market; Kingfisher Airlines; Strategic partnership; Vijay Mallyer; Demand for small aircraft; Business jets; Innovation in aircraft technology; Low cost carriers (LCCs); Competition
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Share a link: https://casecent.re/p/81693
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Structured assignment
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Reference no. 308-188-4
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Sanjay Sakariya (ICFAI Business School, Ahmedabad); Pasupuleti Girija Swaraj (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 13 pages
Data source: Published sources
Topics: Aircraft manufacturing industry; Very light jets; Small aircraft; Epic aircraft; Indian aviation market; Kingfisher Airlines; Strategic partnership; Vijay Mallyer; Demand for small aircraft; Business jets; Innovation in aircraft technology; Low cost carriers (LCCs); Competition
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Case
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Reference no. 308-202-1
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Sanjay Sakariya (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center); Dorin Parmar (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2008
Length: 11 pages
Data source: Published sources
Topics: Indian aviation market; Passenger traffic growth; International route; Government regulations; Business model; Positioning; Full cost carriers; Low costs carriers; Overseas operations; Competition; Kingfisher Airlines; Simplify Deccan; Foreign airlines in India; Long haul; Non-stop flights
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Share a link: https://casecent.re/p/81816
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Structured assignment
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Reference no. 308-202-4
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Sanjay Sakariya (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center); Dorin Parmar (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2008
Length: 9 pages
Data source: Published sources
Topics: Indian aviation market; Passenger traffic growth; International route; Government regulations; Business model; Positioning; Full cost carriers; Low costs carriers; Overseas operations; Competition; Kingfisher Airlines; Simplify Deccan; Foreign airlines in India; Long haul; Non-stop flights
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Share a link: https://casecent.re/p/81817
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Case
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Reference no. 311-259-1
Subject category: Strategy and General Management
Authors: S Rajagopalan (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2011
Length: 9 pages
Data source: Published sources
Topics: Kingfisher Airlines; Kingfisher Red; Air Deccan; Aviation; Airline; Indian Aviation Industry; Low-cost airline; Strategy; Restructuring
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Share a link: https://casecent.re/p/105449
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Case
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Reference no. 312-128-1
Subject category: Strategy and General Management
Authors: Abhijeet Poddar (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2012
Length: 12 pages
Data source: Published sources
Topics: Kingfisher Airlines; Indian Aviation Industry; Dr Vijay Mallya; Market share; Revival strategy; Ministry of Civil Aviation; Government of India; Air Deccan; Banks and other financial institutions; Potential investors; Outstanding dues; Reasons for decline; Challenges; Merger and acquisition; Operating costs
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Share a link: https://casecent.re/p/108122
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Case
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Reference no. 305-613-1
Subject category: Strategy and General Management
Authors: Sanjib Dutta (IBS Center for Management Research); Shirisha Regani (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2005
Length: 18 pages
Data source: Published sources
Topics: Jet Airways; Naresh Goyal; Low cost airlines; Indian Airlines; Air Deccan; Department of Civil Aviation; Air Sahara; Open Skies policy; Boeing; Airbus; Hub-and-spokes system; Full service airlines; Spicejet; Kingfisher Airlines; Go Air
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Share a link: https://casecent.re/p/66270
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Case
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Reference no. 506-050-1
Subject category: Marketing
Authors: Sanjib Dutta (IBS Center for Management Research); Smitha Moganty (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2006
Length: 21 pages
Data source: Published sources
Topics: Indian Airlines Limited; Logo; GoAir; Indian Airline Industry; Jet Airways; Air Sahara; Point-to-point fares; Kingfisher Airlines; Customer service; 'Flexifares'; Air Deccan; Spicejet
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Share a link: https://casecent.re/p/68260
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Case
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Reference no. 306-296-1
Subject category: Strategy and General Management
Authors: Sunipa Sen (IBS Case Research Center (IBS CRC)); Vasudha M (IBS Case Research Center (IBS CRC)); TR Venkatesh (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2006
Length: 16 pages
Data source: Published sources
Topics: Business model; Low cost business model; Budget carriers; Domestic aviation industry; Indian Airlines; Air India; Air Deccan; Air Sahara; Spicejet; Kingfisher Airlines; Jet Airways; Low cost carriers (LCCs) business model; Aviation infrastructure; GoAir; IndiGo
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Share a link: https://casecent.re/p/68662
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