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Case
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Reference no. 509-096-1
Subject category: Marketing
Authors: Nagendra V Chowdary (IBS Case Development Center); Ramadugu Naga Sandhya (IBS Case Development Center); Pasupuleti Girija Swaraj (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 18 pages
Data source: Published sources
Topics: Rural marketing; Rural retailing; Distribution strategies; 4As approach; Microfinance institutions; Bottom of the pyramid (BOP); Rural consumer behaviour; Corporate-microfinance (MFI) partnerships; Hindustan Unilever Limited; Project Shakti; SKS Microfinance; Godrej
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Share a link: https://casecent.re/p/92071
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Structured assignment
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Reference no. 509-096-4
Subject category: Marketing
Authors: Nagendra V Chowdary (IBS Case Development Center); Ramadugu Naga Sandhya (IBS Case Development Center); Pasupuleti Girija Swaraj (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 23 pages
Data source: Published sources
Topics: Rural marketing; Rural retailing; Distribution strategies; 4As approach; Microfinance institutions; Bottom of the pyramid (BOP); Rural consumer behaviour; Corporate-microfinance (MFI) partnerships; Hindustan Unilever Limited; Project Shakti; SKS Microfinance; Godrej
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Case
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Reference no. 710-011-1
Subject category: Ethics and Social Responsibility
Authors: Debapratim Purkayastha (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2010
Length: 26 pages
Data source: Field research
Topics: Corporate social responsibility; Corporate social opportunity; Sustainable model; Sustainable development; Inclusive growth; Bottom of the pyramid (BOP); Public Private Partnership (PPP); Rural consumers; Price information; Spot trading
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Case
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Reference no. 711-036-1
Subject category: Ethics and Social Responsibility
Authors: Anamika Sinha (Amity Global Business School, Ahmedabad)
Published by: Amity Research Centers
Published in: 2011
Length: 19 pages
Data source: Published sources
Topics: Power sector; India; Gujarat; Ahmedabad; Power theft; Corporate social responsibility (CSR); Urban poor; Electricity; Torrent power limited; Slum electrification; Municipal corporation; Bottom of the pyramid (BOP); Urban planning; Strategic alliances; Public private partnership
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Share a link: https://casecent.re/p/102309
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Case
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Reference no. 811-044-1
Subject category: Entrepreneurship
Authors: Edgard Barki (Fundacao Getulio Vargas (FGV)); Newton Campos (IE Business School (Instituto de Empresa S.L)); Celia de Anca (IE Business School (Instituto de Empresa S.L))
Published by: IE Business School
Originally published in: 2011
Version: 14 September 2011
Length: 16 pages
Data source: Field research
Topics: Bottom of the pyramid (BOP); Entrepreneurship; Women in business; Emerging economies; Brazil; Low income services; Segmentation of hair products; Private support; Diversity; Public programs to enhance entrepreneurship; Emerging middle classes; Beauty salons
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Compact case
Supplement
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Reference no. 811-044-4
Subject category: Entrepreneurship
Authors: Edgard Barki (Fundacao Getulio Vargas (FGV)); Newton Campos (IE Business School (Instituto de Empresa S.L)); Celia de Anca (IE Business School (Instituto de Empresa S.L))
Published by: IE Business School
Originally published in: 2011
Revision date: 3-Nov-2011
Length: 1 pages
Data source: Field research
Topics: Bottom of the pyramid (BOP); Entrepreneurship; Women in business; Emerging economies; Brazil; Low income services; Segmentation of hair products; Private support; Diversity; Public programs to enhance entrepreneurship; Emerging middle classes; Beauty salons
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Prize winner
Case
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Reference no. 706-057-1
Subject category: Ethics and Social Responsibility
Authors: Margaret Hanson (INSEAD); Karen Powell (INSEAD)
Published by: INSEAD
Originally published in: 2006
Version: 04.2014
Length: 23 pages
Data source: Published sources
Topics: NGO (Non-governmental organisation); Water sector; Non-profit; PuR; Social marketing; Bottom of the pyramid (BOP); Public Private Partnership (PPP); Corporate social responsibility (CSR); Procter & Gamble (P&G)
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Case
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Reference no. 807-007-1
Subject category: Entrepreneurship
Authors: Vivek Gupta (IBS Center for Management Research); Indu Perepu (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2007
Length: 11 pages
Data source: Published sources
Topics: Alicia Polak; Social entrepreneurship; Khayelitsha Cookie Company (KCC); Entrepreneurial programmes; Societal wealth generation; Bottom of the pyramid (BOP); Non-governmental organisation; Community initiatives; Philani Nutrition and Development Project; Sustainable business; Scalability
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Prize winner
Case
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Reference no. 706-056-1
Subject category: Ethics and Social Responsibility
Authors: Margaret Hanson (INSEAD); Karen Powell (INSEAD)
Published by: INSEAD
Originally published in: 2006
Version: 10.2006
Length: 30 pages
Data source: Published sources
Topics: NGO (Non-governmental organisation); Water sector; Non-profit; PuR; Social marketing; Bottom of the pyramid (BOP); Public Private Partnership (PPP); Corporate social responsibility (CSR); Procter & Gamble (P&G); Population Services International (PSI); Business-social sector partnership; Development
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Share a link: https://casecent.re/p/70282
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Case
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Reference no. 707-005-1
Subject category: Ethics and Social Responsibility
Authors: Vivek Gupta (IBS Center for Management Research); Indu Perepu (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2007
Length: 20 pages
Data source: Published sources
Topics: SC Johnson; Bottom of the pyramid (BOP); Corporate social responsibility; Societal marketing; Base of the Pyramid markets; BOP strategy; Global environmental and safety actions; Greenlist; Building the ecosystem; Enterprise creation; Mutual value creation; Malaria prevention programme; Sustainability; Poverty alleviation
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Case
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Reference no. 707-026-1
Subject category: Ethics and Social Responsibility
Authors: Renato Orsato (INSEAD); Luk N Van Wassenhove (INSEAD); Fernando von Zuben (Tetra Pak Ltd, Brazil)
Published by: INSEAD
Originally published in: 2007
Version: 03.2008
Length: 16 pages
Data source: Field research
Topics: Entrepreneurship; Social responsibility; Sustainability; Product stewardship; Networks; Bottom of the pyramid (BOP); Reverse logistics; Indigenous management
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Share a link: https://casecent.re/p/75937
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Case
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Reference no. 308-143-1
Subject category: Strategy and General Management
Authors: R Muthukumar (IBS Case Development Center); - Sushma (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2008
Length: 8 pages
Data source: Published sources
Topics: Bottom of the pyramid (BOP); Professor CK Prahalad; Professor Aneel Karnani; Strategies of companies for BOP market; BOP courses in business schools; Economic potential of BOP; Skills for BOP markets; Competition; Critical success factors; Market entry strategies; Challenges for MNCs (multinational companies) in BOP markets
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Structured assignment
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Reference no. 308-143-4
Subject category: Strategy and General Management
Authors: R Muthukumar (IBS Case Development Center); - Sushma (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2008
Length: 13 pages
Data source: Published sources
Topics: Bottom of the pyramid (BOP); Professor CK Prahalad; Professor Aneel Karnani; Strategies of companies for BOP market; BOP courses in business schools; Economic potential of BOP; Skills for BOP markets; Competition; Critical success factors; Market entry strategies; Challenges for MNCs (multinational companies) in BOP markets
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Case
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Reference no. 308-282-1
Subject category: Strategy and General Management
Authors: Indu Perepu (IBS Center for Management Research); Debapratim Purkayastha (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2008
Length: 16 pages
Data source: Published sources
Topics: Bottom of the pyramid (BOP); BoP protocol; Business model innovation; Sustainable development; Mutual value creation; Capability development; Entrepreneurship development; Corporate social responsibility (CSR); Enterprise creation; Solae; DuPont
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Share a link: https://casecent.re/p/82761
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Case
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Reference no. 712-005-1
Subject category: Ethics and Social Responsibility
Authors: Indu Perepu (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2012
Length: 16 pages
Data source: Published sources
Topics: Bottom of the pyramid (BOP); Fortune at the bottom of the pyramid; Fortune with the Bottom of the Pyramid; Africa; Mutual value creation; Sustainable development; SABMiller; Illicit spirit; Cassava-based beer; Sorghum-based beer; Farmers; Nile Breweries; Local communities; Responsible alcohol consumption
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Share a link: https://casecent.re/p/107297
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Case
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Reference no. 705-017-1
Subject category: Ethics and Social Responsibility
Authors: Vivek Gupta (IBS Center for Management Research); Jaya Sangtani (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2005
Length: 15 pages
Data source: Published sources
Topics: Cemex; Patrimonio Hoy programme; Sustainability reporting; Environmental conservation; Community welfare; Bottom of the pyramid (BOP); CEMEX's code of ethics; Alternative fuel programme; Innovation in housing
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