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Specific topic: Planned obsolescence
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Case
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Reference no. 507-054-1
Subject category: Marketing
Authors: Nusrath Jahan Maldar (IBS Case Development Center); Sai Prasanna Ragu (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 12 pages
Data source: Published sources
Topics: US automobile industry; General Motors, Ford, DaimlerChrysler; Ladder of consumption; Planned obsolescence; Conjoint analysis; Consumer profile and behaviour; Market research; Need-based segmentation; Marketing strategy; Nissan, Honda, Scion, Prius; Light utility vehicles (LUVs); Full size pick-up trucks; Cross over utility vehicles; Competition, oil prices; Strategy and general management
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Share a link: https://casecent.re/p/72246
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Structured assignment
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Reference no. 507-054-4
Subject category: Marketing
Authors: Nusrath Jahan Maldar (IBS Case Development Center); Sai Prasanna Ragu (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 17 pages
Data source: Published sources
Topics: US automobile industry; General Motors, Ford, DaimlerChrysler; Ladder of consumption; Planned obsolescence; Conjoint analysis; Consumer profile and behaviour; Market research; Need-based segmentation; Marketing strategy; Nissan, Honda, Scion, Prius; Light utility vehicles (LUVs); Full size pick-up trucks; Cross over utility vehicles; Competition, oil prices; Strategy and general management
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Share a link: https://casecent.re/p/72247
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Case
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Reference no. 306-441-1
Subject category: Strategy and General Management
Authors: Kumar Satyaki Ray (IBS Research Centre, Kolkata (IRCK)); Uddipto Roy (IBS Research Centre, Kolkata (IRCK))
Published by: IBS Research Center
Published in: 2006
Length: 25 pages
Data source: Published sources
Topics: Toyota; Entry strategy; Late mover; Planned obsolescence; Prius; Cost leadership; Differentiation; Indian automobile industry; Price competition; Innova; Camry; CBU (completely built unit); CKD (complete, knocked down); Midsize sedans; MUV (Multi utility vehicle)
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Share a link: https://casecent.re/p/69462
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Case
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Reference no. 517-0054-1
Subject category: Marketing
Authors: François Domergue (Omnes Education)
Published by: OMNES EDUCATION Group
Originally published in: 2017
Version: February 2017
Length: 35 pages
Data source: Generalised experience
Topics: Desktop computer market; Planned obsolescence; Lifespan; Sales strategy
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Share a link: https://casecent.re/p/142799
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