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Case
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Reference no. 309-299-1
Subject category: Strategy and General Management
Authors: Nagendra V Chowdary (IBS Case Development Center); Vedadri Chiranjeevi Chilakamarri (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 24 pages
Data source: Published sources
Topics: Tata Nano; Buzz marketing; Viral marketing; Tata's Nano; Commoditisation; Shrinking product life cycles; People's car; Maruti Udyog Limited; Ratan Tata; Tata Group; Bajaj Auto Limited; Tata engineering and locomotive company; Multi utility vehicles (MUV); Tata Indica; Marketing management
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Share a link: https://casecent.re/p/92024
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Structured assignment
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Reference no. 309-299-4
Subject category: Strategy and General Management
Authors: Nagendra V Chowdary (IBS Case Development Center); Vedadri Chiranjeevi Chilakamarri (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 23 pages
Data source: Published sources
Topics: Tata Nano; Buzz marketing; Viral marketing; Tata's Nano; Commoditisation; Shrinking product life cycles; People's car; Maruti Udyog Limited; Ratan Tata; Tata Group; Bajaj Auto Limited; Tata engineering and locomotive company; Multi utility vehicles (MUV); Tata Indica; Marketing management
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Share a link: https://casecent.re/p/92025
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Case
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Reference no. 310-287-1
Subject category: Strategy and General Management
Authors: Munish Thakur (XLRI Xavier School of Management); Rajeev Sharma (XLRI Xavier School of Management)
Published by: London Business School
Published in: 2010
Length: 23 pages
Data source: Field research
Topics: India; Tata Group; Acquisitions
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Share a link: https://casecent.re/p/98033
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Case
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Reference no. 311-006-1
Subject category: Strategy and General Management
Authors: Nilosha Sharma (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2011
Length: 14 pages
Data source: Published sources
Topics: Leveraging brand equity; Titan; Watch; Organised retail; Jewellery; Late entrant; Tanishq; Tata Group; Titan eye plus; Zoya luxury boutique; Helios brand; Fastrack; Differentiation; Asian countries; Titan raga
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Share a link: https://casecent.re/p/98697
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Case
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Reference no. 306-550-1
Subject category: Strategy and General Management
Authors: Doris Rajakumari John (ICFAI Business School, Chennai); B Anand Rao (ICFAI Business School, Ahmedabad); Vasudha M (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2006
Length: 23 pages
Data source: Published sources
Topics: Employer branding; Tata Group; Ratan Tata; JRD Tata; Corporate branding; TBEM (Tata Business Excellence Model); TCS (Tata Consultancy Services); TATA Steel; Tata Motors; Balanced scorecard; Brockbank model; Tata work levels; Performance ethics; Quality of work life; Employee retention
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Share a link: https://casecent.re/p/70131
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Structured assignment
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Reference no. 504-049-4
Subject category: Marketing
Authors: Mercy Mathew (IBS Case Development Center); - Sushma (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 10 pages
Data source: Published sources
Topics: Marketing mix; Indian watch industry; Organised retailing in India; Titan advertising; Product and pricing; Distribution; Product line; Sub brands; Market segmentation; Tata Group; Hindustan machine tools; Time Zone; World of Titan; Titan into retailing
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Share a link: https://casecent.re/p/74256
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Structured assignment
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Reference no. 304-506-4
Subject category: Strategy and General Management
Authors: Mercy Mathew (IBS Case Development Center); Priyanka Ramgopal (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 13 pages
Data source: Published sources
Topics: indiOne; Tata Group; Indian hotel industry; Luxury hotels; Cost efficiencies; Branding; India's middle class; Domestic traveller; Roots Corporation Limited
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Share a link: https://casecent.re/p/74254
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Case
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Reference no. 406-071-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: Doris Rajakumari John (IBS Case Research Center (IBS CRC)); B Anand Rao (ICFAI Business School, Ahmedabad); Vasudha M (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2006
Length: 28 pages
Data source: Published sources
Topics: Employer branding; Tata Group; Ratan Tata; JRD Tata; Corporate branding; TBEM; TCS (Tata Consultancy Services); TATA Steel; Tata Motors; Balanced scorecard; Brockbank model; Tata work levels; Performance ethics; Quality of work life; Employee retention
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Share a link: https://casecent.re/p/69645
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Case
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Reference no. 307-128-1
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Bala Bhaskaran (ICFAI Business School, Ahmedabad); Sandhya Hotchandani (ICFAI Business School, Ahmedabad)
Published by: IBS Research Center
Published in: 2007
Length: 26 pages
Data source: Published sources
Topics: TATA Steel; Tata Group; Expansion; Globalisation; Mergers & acquisitions (M&A); Challenges for globalisation; Steel industry; Domestic market; Growth strategies; Corus Group; CSN (Companhia Siderugica Nacional); NatSteel; Millennium Steel
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Share a link: https://casecent.re/p/72166
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Case
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Reference no. 507-136-1
Subject category: Marketing
Authors: Rajiv Fernando (IBS Center for Management Research); Shinjini Basu (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2007
Length: 29 pages
Data source: Published sources
Topics: Tata Motors; Automobile industry; Tata Indica V2 Xeta petrol; India passenger car market; Petrol diesel engine; eXtra Efficiency Torque Advantage; Pricing strategy; Promotional strategy; Distribution network; Global manufacturing hub; Marketing management; New product development; Maruti Udyog Limited; Hyundai Motor India Limited; Tata Group
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Share a link: https://casecent.re/p/75977
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Structured assignment
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Reference no. 306-550-4
Subject category: Strategy and General Management
Authors: Rasheeda Shums (IBS Case Development Center); Florence Nightingale (ICFAI Business School, Chennai); Doris Rajakumari John (ICFAI Business School, Chennai)
Published by: IBS Research Center
Published in: 2007
Length: 2 pages
Data source: Published sources
Topics: Employer branding; Tata Group; Ratan Tata; JRD Tata; Corporate branding; TBEM (Tata Business Excellence Model); TCS (Tata Consultancy Services); TATA Steel; Tata Motors; Balanced scorecard; Brockbank model; Tata work levels; Performance ethics; Quality of work life; Employee retention
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Share a link: https://casecent.re/p/77402
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Structured assignment
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Reference no. 307-128-4
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Sandhya Hotchandani (ICFAI Business School, Ahmedabad); Vara Vasanthi (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 9 pages
Data source: Published sources
Topics: TATA Steel; Tata Group; Expansion; Globalisation; Mergers & acquisitions (M&A); Challenges for globalisation; Steel industry; Domestic market; Growth strategies; Corus Group; CSN (Companhia Siderugica Nacional); NatSteel; Millennium Steel
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Share a link: https://casecent.re/p/80384
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Case
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Reference no. 108-041-1
Subject category: Finance, Accounting and Control
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Rajan Shah (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 15 pages
Data source: Published sources
Topics: Tata Motors; Jaguar; Land Rover; Ford Motors; Mergers & acquisitions (M&A); Product-line synergies; Competitive scenario; Luxury car segment; Indian automobile industry; Financial statement analysis; Ratio analysis; Tata Group; India's affluent middle class; Auto affordability in India; Financial performance of Tata Motors
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Share a link: https://casecent.re/p/81813
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Structured assignment
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Reference no. 108-041-4
Subject category: Finance, Accounting and Control
Authors: Joel Sarosh Thadamalla (ICFAI Business School, Ahmedabad); Rajan Shah (ICFAI Business School, Ahmedabad); Chiradeep Chatterjee (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 11 pages
Data source: Published sources
Topics: Tata Motors; Jaguar; Land Rover; Ford Motors; Mergers & acquisitions (M&A); Product-line synergies; Competitive scenario; Luxury car segment; Indian automobile industry; Financial statement analysis; Ratio analysis; Tata Group; India's affluent middle class; Auto affordability in India; Financial performance of Tata Motors
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Share a link: https://casecent.re/p/81814
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Structured assignment
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Reference no. 308-206-4
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); Nirmal Kumar (IBS Case Research Center (IBS CRC)); - Yogeswaran (IBS Case Research Center (IBS CRC)); Divya Jacob (ICFAI Business School, Bangalore); Shahnaz Anjum Hussain (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 1 pages
Data source: Published sources
Topics: TATA Steel; Corus; Steel manufacturing; Acquisition; Bid; Price; Expansion; Stake; Europe; Takeover; Low cost producer; Tata Group; Ratan Tata; Synergy; Combined entity
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Share a link: https://casecent.re/p/81836
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Case
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Reference no. 308-206-1
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); Nirmal Kumar (IBS Case Research Center (IBS CRC)); - Yogeswaran (IBS Case Research Center (IBS CRC)); Divya Jacob (ICFAI Business School, Bangalore); Shahnaz Anjum Hussain (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 9 pages
Data source: Published sources
Topics: TATA Steel; Corus; Steel manufacturing; Acquisition; Bid; Price; Expansion; Stake; Europe; Takeover; Low cost producer; Tata Group; Ratan Tata; Synergy; Combined entity
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Share a link: https://casecent.re/p/81835
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Structured assignment
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Reference no. 308-300-4
Subject category: Strategy and General Management
Authors: Siddhartha Paul (IBS Research Centre, Kolkata (IRCK)); Ishani Chakraborty (IBS Research Centre, Kolkata (IRCK))
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: Tata Motors; nano; Low cost car; First mover; Cheapest car; Small car; Ratan Tata; Tata Group; Auto-expo 2008; Geneva auto-expo; 1 lakh car; People's car; Ravi Kant; Maruti-Suzuki; Automobiles
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Share a link: https://casecent.re/p/84054
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