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Thumbnail image for product with reference number 306-178-4
Coca-Cola Sticks to Carbonated Beverages
Structured assignment
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Reference no. 306-178-4
Subject category: Strategy and General Management
Authors: Kumar Satyaki Ray (IBS Research Centre, Kolkata (IRCK)); Ishani Chakraborty (IBS Research Centre, Kolkata (IRCK)); Priti Krishnan (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2008
Length: 2 pages
Data source: Published sources
Topics: Coca-Cola; Pepsi; Carbonated drink; Frito-Lay; Coke; Soft drink; Fanta; Diet Coke; Goizueta; Powerade; Dasani; Blak; Non-carbonated drink; Vault; Snack foods
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Thumbnail image for product with reference number 504-022-1
Dasani (UK): Brand Under Attack
Case
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Reference no. 504-022-1
Subject category: Marketing
Authors: Jamie Anderson (London Business School (LBS)); Nirmalya Kumar (London Business School (LBS))
Published by: London Business School
Published in: 2004
Length: 12 pages
Data source: Published sources
Topics: Dasani; Coca-Cola; Brands; Cola; Soft drink
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Share a link: https://casecent.re/p/20295
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Thumbnail image for product with reference number 306-178-1
Coca-Cola Sticks to Carbonated Beverages
Case
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Reference no. 306-178-1
Subject category: Strategy and General Management
Authors: Taranjeet Chawla (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2006
Length: 18 pages
Data source: Published sources
Topics: Coca-Cola; Pepsi; Carbonated drink; Frito-Lay; Coke; Soft drink; Fanta; Diet Coke; Goizueta; Powerade; Dasani; Blak; Non-carbonated drink; Vault; Snack foods
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Share a link: https://casecent.re/p/68028
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Thumbnail image for product with reference number IMD-7-2010
SodaStream International: Championing - and Marketing - Values
Case
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Reference no. IMD-7-2010
Subject category: Marketing
Authors: Shlomo Ben-Hur (International Institute for Management Development (IMD)); Benoit Leleux (International Institute for Management Development (IMD)); David Gray (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2018
Version: 22.09.2018
Length: 12 pages
Data source: Field research
Topics: Marketing; Beverage; Responsible leadership; Leading change; Business performance; Soft drink; Carbonated water; Turnaround; Transformation; Vision; Environmental sustainability; Public relations; Corporate social responsibility; Stakeholder; Ethics
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SodaStream: Transforming a 100-year-old Company into a 'Stylish Rebel'
Case
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Reference no. CCW140501
Subject category: Marketing
Authors: Leonard Sherman (Columbia Business School, Columbia University)
Published by: Columbia CaseWorks, Columbia Business School
Originally published in: 2013
Version: December 11, 2013
Length: 36 pages
Data source: Field research
Topics: Leadership; Marketing; World business soda; Pepsi; Coke; Coca-Cola; Growth strategy; EBITDA; CAGR; Beverage; Beverage industry; Environmentally friendly; Soft drink; Transformation; Stylish rebel
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Share a link: https://casecent.re/p/133013
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Lipton Ice Tea Goes Global: The Eastern European Challenge (Part A) 
Case
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Reference no. 324-0141-1
Subject category: Strategy and General Management
Authors: David Molian (Cranfield School of Management, Cranfield University); Anthony Brown (Rotterdam School of Management, Erasmus University)
Published by: RSM Case Development Centre
Originally published in: 2024
Revision date: 24-Jun-2024
Length: 14 pages
Data source: Field research
Topics: Brand extension; Brand heritage; Brand management; Brand positioning; Soft drink; Tea; East Europe; Sustainability; Health; Partnership; Franchise; Business model; PepsiCo; Nestle; Coca-Cola
Tags: UN Sustainable Development Goals (UN SDGs): Goal 12: Responsible consumption and production
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Thumbnail image for product with reference number 624-0026-1
Lipton Ice Tea Goes Global: The Eastern European Challenge (Part B - Operations Management)
Case
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Reference no. 624-0026-1
Subject category: Production and Operations Management
Authors: David Molian (Cranfield School of Management, Cranfield University); Anthony Brown (Rotterdam School of Management, Erasmus University)
Published by: RSM Case Development Centre
Published in: 2024
Length: 8 pages
Data source: Field research
Topics: Brand extension; Brand heritage; Brand management; Brand positioning; Soft drink; Tea; East Europe; Sustainability; Health; Partnership; Franchise; Business model; PepsiCo; Nestle; Coca-Cola
Tags: UN Sustainable Development Goals (UN SDGs): Goal 12: Responsible consumption and production
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Thumbnail image for product with reference number 524-0052-1
Lipton Ice Tea Goes Global: The Eastern European Challenge (Part B - Brand Management)
Case
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Reference no. 524-0052-1
Subject category: Marketing
Authors: David Molian (Cranfield School of Management, Cranfield University); Anthony Brown (Rotterdam School of Management, Erasmus University)
Published by: RSM Case Development Centre
Published in: 2024
Length: 8 pages
Data source: Field research
Topics: Brand extension; Brand heritage; Brand management; Brand positioning; Soft drink; Tea; East Europe; Sustainability; Health; Partnership; Franchise; Business model; PepsiCo; Nestle; Coca-Cola
Tags: UN Sustainable Development Goals (UN SDGs): Goal 12: Responsible consumption and production
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Share a link: https://casecent.re/p/199105
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Thumbnail image for product with reference number 324-0142-1
Lipton Ice Tea Goes Global: The Eastern European Challenge (Part B - Strategy) 
Case
-
Reference no. 324-0142-1
Subject category: Strategy and General Management
Authors: David Molian (Cranfield School of Management, Cranfield University); Anthony Brown (Rotterdam School of Management, Erasmus University)
Published by: RSM Case Development Centre
Published in: 2024
Length: 8 pages
Data source: Field research
Topics: Brand extension; Brand heritage; Brand management; Brand positioning; Soft drink; Tea; East Europe; Sustainability; Health; Partnership; Franchise; Business model; PepsiCo; Nestle; Coca-Cola
Tags: UN Sustainable Development Goals (UN SDGs): Goal 12: Responsible consumption and production
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Share a link: https://casecent.re/p/199109
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