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Prize winner
Case
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Reference no. 9-910-036
Subject category: Strategy and General Management
Authors: Benjamin Edelman (Harvard Business School); Thomas R Eisenmann (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 11 April 2011
Revision date: 7-Jun-2011
Length: 21 pages
Data source: Published sources
Topics: Business models; Corporate governance; Corporate strategy; Entrepreneurship; Competition; Network effects; Search engines
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Case
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Reference no. 9-910-032
Subject category: Strategy and General Management
Authors: Benjamin Edelman (Harvard Business School); Thomas R Eisenmann (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 14 December 2010
Length: 12 pages
Data source: Published sources
Topics: Business models; Corporate governance; Corporate strategy; Entrepreneurship; Competition; Network effects; Search engines
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Structured assignment
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Reference no. 304-096-4
Subject category: Strategy and General Management
Authors: Vara Vasanthi (IBS Case Development Center); Souvik Dhar (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2006
Length: 16 pages
Data source: Published sources
Topics: On-line advertising; Affiliate marketing; Viral marketing; Hotmail.com; On-line ad spend; Conventional advertising; Search engines; Banner ads; Pop-up ads; e-Mail; Yahoo.com; Broadband; Internet users; On-line shopping; Benefits of on-line advertising
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Structured assignment
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Reference no. 205-069-4
Subject category: Economics, Politics and Business Environment
Authors: Sumit Kumar Chaudhuri (IBS Case Development Center); Priti Krishnan (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 11 pages
Data source: Published sources
Topics: Google; France; America; Intellectual property rights; AdWords; Google's library plan; Googlisation; Omnigooglisation; Search engines; On-line library; Virtual library; French culture; Anglo Saxon; Europe; Google's print project
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Case
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Reference no. SM145
Subject category: Strategy and General Management
Authors: Robert A Burgelman (Stanford Graduate School of Business, Stanford University); Ming Lei (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2005
Version: 1 July 2005
Length: 34 pages
Data source: Published sources
Topics: Internet; Strategy; China; Internet search; Search engines; e-Commerce
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Case
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Reference no. 2066
Subject category: Marketing
Authors: Allegra Young (I&O Communications)
Published by: Harvard Business Publishing
Originally published in: 2007
Version: 20 April 2007
Revision date: 10-Nov-2017
Length: 12 pages
Data source: Generalised experience
Topics: Consumer marketing; Financial ratios; Business models; Business to business; Advertising; Advertising strategy; Internet marketing; Search engines
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Case
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Reference no. 9-908-049
Subject category: Strategy and General Management
Authors: Peter A Coles (Harvard Business School); Benjamin Edelman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 22 February 2010
Revision date: 15-May-2023
Length: 17 pages
Data source: Field research
Topics: Entrepreneurship; Innovation; Competitive strategy; Corporate strategy; Search engines
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Prize winner
Case
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Reference no. BAB131
Subject category: Ethics and Social Responsibility
Authors: Anne T Lawrence (San Jose State University)
Published by: Babson College
Originally published in: 2007
Version: August 2007
Length: 21 pages
Data source: Field research
Topics: Google; China; Ethics; Search engines; Internet; Censorship; Human rights; On-line advertising
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Structured assignment
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Reference no. 306-173-4
Subject category: Strategy and General Management
Authors: Priti Krishnan (IBS Case Development Center); Lekha Ravi (ICFAI Business School, Chennai); Krishna Kumar (ICFAI Business School, Chennai)
Published by: IBS Research Center
Published in: 2007
Length: 2 pages
Data source: Published sources
Topics: Amazon; On-line retailing; e-Commerce; Cross-selling; Management strategies; Digital programmes; Technological innovations; Jeff Bezos; Amazon upgrade; Dotcom companies; Search engines; Software platform; Competitive strategies; Branded site; Buyer behaviour
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Case
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Reference no. 9-612-048
Subject category: Strategy and General Management
Authors: Vicki L Sato (Harvard Business School); Christoph Jaeker (Harvard Business School); Pooja Mehta Solanki (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 9 February 2012
Revision date: 16-May-2019
Length: 23 pages
Data source: Field research
Topics: Foreign investment; Corporate strategy; Public health; International management; Global business; Cross functional management; Strategy management; Execution; Search engines
Notes: To maximise their effectiveness, colour items should be printed in colour.
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Case
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Reference no. 9-912-009
Subject category: Entrepreneurship
Authors: Peter A Coles (Harvard Business School); Joshua Gans (University of Toronto); Wei-Yuan Yu (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 26 April 2012
Length: 14 pages
Data source: Field research
Topics: Business models; Real estate; Internet; Entrepreneurial management; Entrepreneurs; Network effects; Search engines; Technology
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Note
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Reference no. 9-312-091
Subject category: Strategy and General Management
Authors: Herman B 'Dutch' Leonard (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 31 May 2012
Length: 13 pages
Data source: Generalised experience
Topics: Financial capital needed; Financial engineering; Foreign investments; Management; Finance; Performance management; Financial instruments; Investments; Performance measurement; Entrepreneurship; Entrepreneurial finance; Entrepreneurial management; Entrepreneurs; Balanced scorecard; Cross functional management; Community development; Social enterprise; Advertising; R&D; Development stage enterprises; Social responsibility; Search engines
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Case
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Reference no. 204-022-1
Subject category: Economics, Politics and Business Environment
Authors: Andrew Ellam (London Business School (LBS)); Marco Ottaviani (London Business School (LBS))
Published by: London Business School
Published in: 2004
Length: 16 pages
Data source: Published sources
Topics: Internet; Advertising; Search engines; Pay-per-click auctions
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Case
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Reference no. 304-024-1
Subject category: Strategy and General Management
Authors: P Saurabh (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2004
Length: 11 pages
Data source: Published sources
Topics: Google; Search engines; Overture; Yahoo!; Microsoft; Pay-per-click; (PPC); How pay-per-click works; Overture and PPC; Competition in search engine market; Traditional view; Distribution for search engines; Google's initial public offering (IPO); Google's acquisitions
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Case
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Reference no. 304-096-1
Subject category: Strategy and General Management
Authors: Hansa Iyengar (IBS Case Development Center); N Rajshekar (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2004
Length: 10 pages
Data source: Published sources
Topics: On-line advertising; Affiliate marketing; Viral marketing; Hotmail.com; On-line ad spend; Conventional advertising; Search engines; Banner ads; Pop-up ads; e-Mail; Yahoo.com; Broadband; Internet users; On-line shopping; Benefits of on-line advertising
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Case
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Reference no. 903-016-1
Subject category: Knowledge, Information and Communication Systems Management
Authors: A Mukund (IBS Center for Management Research); V Sarvani (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2003
Length: 18 pages
Data source: Published sources
Topics: Google; Search engines; Business models of Internet companies; Search engine technology; Google advertisement programmes; Google search services; Yahoo!; Larry Page; Sergey Brin
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Case
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Reference no. 9-700-013
Subject category: Strategy and General Management
Authors: Jan W Rivkin (Harvard Business School); Jay Girotto (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1999
Version: 06 January 2000
Length: 27 pages
Data source: Field research
Topics: Internet; Strategy formulation; Competition; Search engines
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Prize winner
Case
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Reference no. 9-697-078
Subject category: Entrepreneurship
Authors: H Kent Bowen (Harvard Business School); Barbara Feinberg (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 3 December 2012
Revision date: 13-Dec-2012
Length: 13 pages
Data source: Field research
Topics: Pricing strategy; Bank loans; Crisis management; Cross functional management; Customer relationship management; Leveraged buyouts; Change management; Financial engineering; Search engines; Operations management; Leverage; Cam; Communication skills; Mergers & acquisitions; Business models
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Case
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Reference no. 205-069-1
Subject category: Economics, Politics and Business Environment
Authors: Sumit Kumar Chaudhuri (IBS Case Development Center); - Shalini (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2005
Length: 13 pages
Data source: Published sources
Topics: Google; France; America; Intellectual property rights; AdWords; Google's library plan; Googlisation; Omnigooglisation; Search engines; On-line library; Virtual library; French culture; Anglo Saxon; Europe; Google's print project
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Share a link: https://casecent.re/p/63499
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