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Thumbnail image for product with reference number 311-045-1
Google Inc's Grand Plans to Position Itself as Green IT Leader: Will It Be Successful?
Case
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Reference no. 311-045-1
Subject category: Strategy and General Management
Authors: Joel Sarosh Thadamalla (Amity Research Centers); Nilosha Sharma (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2011
Length: 14 pages
Data source: Published sources
Topics: Google; Stanford University; Larry Page; Green IT; Carbon footprint; Sergey Brin; Google Earth; Positioning; Green IT leader; Blackle; Solar power; Carbon dioxide; Corporate social responsibility (CSR); Google Scholar; Picasa; Orkut
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Share a link: https://casecent.re/p/99889
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Thumbnail image for product with reference number 307-247-1
Yahoo vs Google: The Challenge
Case
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Reference no. 307-247-1
Subject category: Strategy and General Management
Authors: Mridu Verma (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2007
Length: 17 pages
Data source: Published sources
Topics: Yahoo!; Google; Search; Business model; Advertising strategy; Electronic mail; Desktop search; Web traffic; Flickr; Orkut; Business goals; Product design
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Share a link: https://casecent.re/p/74833
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Thumbnail image for product with reference number 707-039-1
Orkut: Google's Social Networking Website
Case
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Reference no. 707-039-1
Subject category: Ethics and Social Responsibility
Authors: Jena Joshi (IBS Case Research Center (IBS CRC)); Mridu Verma (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2007
Length: 10 pages
Data source: Published sources
Topics: Orkut; Google; On-line community; Social networking; Orkut Buyukkokten; Affinity engines; Traffic rank trend; Discuss groups; Orkut's features; Orkut's strategy to increase user base; Challenges in Brazil and India; MySpace; LinkedIn; Friendster; Legal problems
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Share a link: https://casecent.re/p/77483
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Thumbnail image for product with reference number 912-003-1
Prize winner
Google +: Google’s Ultimate Attempt at Social Networking?
Case
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Reference no. 912-003-1
Subject category: Knowledge, Information and Communication Systems Management
Authors: Debapratim Purkayastha (IBS Center for Management Research); Achyut Telang (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2012
Length: 16 pages
Data source: Published sources
Topics: Competition; Managing networked businesses; Strategy; Social networking; Social media; Microblogging; Google +; Facebook; LinkedIn; Twitter; Orkut; Wave; Buzz
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Share a link: https://casecent.re/p/106836
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