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Case
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Reference no. 309-221-1
Subject category: Strategy and General Management
Authors: R Muthukumar (IBS Case Development Center); Sai Prasanna Ragu (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 22 pages
Data source: Published sources
Topics: Business model; Revenue model; Social networking; Blogging; Business and social implications of microblogging; Competition; Data mining; Facebook; MySpace; Google; Yahoo!; Revenue sharing; Social media; Blogs; Wikis
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Share a link: https://casecent.re/p/90918
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Structured assignment
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Reference no. 309-221-4
Subject category: Strategy and General Management
Authors: R Muthukumar (IBS Case Development Center); Sai Prasanna Ragu (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2009
Length: 15 pages
Data source: Published sources
Topics: Business model; Revenue model; Social networking; Blogging; Business and social implications of microblogging; Competition; Data mining; Facebook; MySpace; Google; Yahoo!; Revenue sharing; Social media; Blogs; Wikis
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Compact case
Case
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Reference no. 522-0044-1
Subject category: Marketing
Authors: Daria Gavrilova (Geneva Business School)
Originally published in: 2022
Version: 25-Apr-2022
Length: 5 pages
Data source: Published sources
Topics: Instagram; Influencer; Influencer marketing; Marketing; Branding; Brand values; Blogging; Social media; Personal brand; Communication strategy; Russian; Audience Targeting; Female protagonist
Tags: UN Sustainable Development Goals (UN SDGs): Goal 5: Gender equality
Notes: Contains explicit images and content which some customers may find triggering / offensive.
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Technical note
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Reference no. UVA-BC-0274
Subject category: Knowledge, Information and Communication Systems Management
Authors: June A West (Darden School of Business, University of Virginia); Shea Gibbs (Darden School of Business, University of Virginia)
Published by: Darden Business Publishing
Originally published in: 2020
Version: 13 September 2023
Revision date: 18-Sep-2023
Length: 14 pages
Data source: Published sources
Topics: Technology; Communication; Social media; Intranet; Blogging; Hashtags; Coca-Cola; COVID-19; Coronavirus; UPS; Telecommuting; Communications systems; Alaska Airlines; Nokia; IBM
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Share a link: https://casecent.re/p/172933
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Case
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Reference no. 313-216-1
Subject category: Strategy and General Management
Authors: Subhankar Dutta (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2013
Length: 11 pages
Data source: Published sources
Topics: Digital media; Profit; Blogging; Revenue; Acquisition; Advertisement; Employee; Video; Audio; Photo; Internet; Business; Strategy; Management; Search engine
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Share a link: https://casecent.re/p/117452
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Compact case
Case
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Reference no. RU522-0044-1
Russian language
Subject category: Marketing
Authors: Daria Gavrilova (Geneva Business School)
Originally published in: 2022
Version: 18-May-2022
Length: 5 pages
Data source: Published sources
Topics: Instagram; Influencer; Influencer marketing; Branding; Marketing; Brand values; Blogging; Social media; Communication strategy; Russia; Audience engagement; Female protagonist
Tags: UN Sustainable Development Goals (UN SDGs): Goal 5: Gender equality
Notes: Contains explicit images and content which some customers may find triggering / offensive
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Book chapter
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Reference no. BEP9100
Authors: Dawn Henwood (Business Expert Press)
Chapter from: "Business Writing for Innovators and Change-Makers"
Published by: Business Expert Press
Originally published in: 2020
Length: 35 pages
Topics: Marketing; Marketing collateral; Messaging; Pitch decks; Pitching; Proposals; Technical writing; Grant applications; Business plans; Business writing; Business communication; e-Mail; Productivity; Blogging
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Book chapter
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Reference no. BEP9099
Authors: Dawn Henwood (Business Expert Press)
Chapter from: "Business Writing for Innovators and Change-Makers"
Published by: Business Expert Press
Originally published in: 2020
Length: 28 pages
Topics: Marketing; Marketing collateral; Messaging; Pitch decks; Pitching; Proposals; Technical writing; Grant applications; Business plans; Business writing; Business communication; e-Mail; Productivity; Blogging
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Share a link: https://casecent.re/p/171199
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Book chapter
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Reference no. BEP9098
Authors: Dawn Henwood (Business Expert Press)
Chapter from: "Business Writing for Innovators and Change-Makers"
Published by: Business Expert Press
Originally published in: 2020
Length: 29 pages
Topics: Marketing; Marketing collateral; Messaging; Pitch decks; Pitching; Proposals; Technical writing; Grant applications; Business plans; Business writing; Business communication; e-Mail; Productivity; Blogging
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Share a link: https://casecent.re/p/171198
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Book chapter
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Reference no. BEP9110
Authors: Dawn Henwood (Business Expert Press)
Chapter from: "Business Writing for Innovators and Change-Makers"
Published by: Business Expert Press
Originally published in: 2020
Length: 18 pages
Topics: Marketing; Marketing collateral; Messaging; Pitch decks; Pitching; Proposals; Technical writing; Grant applications; Business plans; Business writing; Business communication; e-Mail; Productivity; Blogging
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Book chapter
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Reference no. BEP9104
Authors: Dawn Henwood (Business Expert Press)
Chapter from: "Business Writing for Innovators and Change-Makers"
Published by: Business Expert Press
Originally published in: 2020
Length: 30 pages
Topics: Marketing; Marketing collateral; Messaging; Pitch decks; Pitching; Proposals; Technical writing; Grant applications; Business plans; Business writing; Business communication; e-Mail; Productivity; Blogging
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Share a link: https://casecent.re/p/171204
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Book chapter
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Reference no. BEP9109
Authors: Dawn Henwood (Business Expert Press)
Chapter from: "Business Writing for Innovators and Change-Makers"
Published by: Business Expert Press
Originally published in: 2020
Length: 27 pages
Topics: Marketing; Marketing collateral; Messaging; Pitch decks; Pitching; Proposals; Technical writing; Grant applications; Business plans; Business writing; Business communication; e-Mail; Productivity; Blogging
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Book chapter
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Reference no. BEP9102
Authors: Dawn Henwood (Business Expert Press)
Chapter from: "Business Writing for Innovators and Change-Makers"
Published by: Business Expert Press
Originally published in: 2020
Length: 24 pages
Topics: Marketing; Marketing collateral; Messaging; Pitch decks; Pitching; Proposals; Technical writing; Grant applications; Business plans; Business writing; Business communication; e-Mail; Productivity; Blogging
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Share a link: https://casecent.re/p/171202
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Book chapter
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Reference no. BEP9108
Authors: Dawn Henwood (Business Expert Press)
Chapter from: "Business Writing for Innovators and Change-Makers"
Published by: Business Expert Press
Originally published in: 2020
Length: 30 pages
Topics: Marketing; Marketing collateral; Messaging; Pitch decks; Pitching; Proposals; Technical writing; Grant applications; Business plans; Business writing; Business communication; e-Mail; Productivity; Blogging
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Share a link: https://casecent.re/p/171208
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Book chapter
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Reference no. BEP9107
Authors: Dawn Henwood (Business Expert Press)
Chapter from: "Business Writing for Innovators and Change-Makers"
Published by: Business Expert Press
Originally published in: 2020
Length: 27 pages
Topics: Marketing; Marketing collateral; Messaging; Pitch decks; Pitching; Proposals; Technical writing; Grant applications; Business plans; Business writing; Business communication; e-Mail; Productivity; Blogging
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Share a link: https://casecent.re/p/171207
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Book chapter
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Reference no. BEP9105
Authors: Dawn Henwood (Business Expert Press)
Chapter from: "Business Writing for Innovators and Change-Makers"
Published by: Business Expert Press
Originally published in: 2020
Length: 31 pages
Topics: Marketing; Marketing collateral; Messaging; Pitch decks; Pitching; Proposals; Technical writing; Grant applications; Business plans; Business writing; Business communication; e-Mail; Productivity; Blogging
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Share a link: https://casecent.re/p/171205
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Book chapter
-
Reference no. BEP9103
Authors: Dawn Henwood (Business Expert Press)
Chapter from: "Business Writing for Innovators and Change-Makers"
Published by: Business Expert Press
Originally published in: 2020
Length: 26 pages
Topics: Marketing; Marketing collateral; Messaging; Pitch decks; Pitching; Proposals; Technical writing; Grant applications; Business plans; Business writing; Business communication; e-Mail; Productivity; Blogging
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Book chapter
-
Reference no. BEP9106
Authors: Dawn Henwood (Business Expert Press)
Chapter from: "Business Writing for Innovators and Change-Makers"
Published by: Business Expert Press
Originally published in: 2020
Length: 29 pages
Topics: Marketing; Marketing collateral; Messaging; Pitch decks; Pitching; Proposals; Technical writing; Grant applications; Business plans; Business writing; Business communication; e-Mail; Productivity; Blogging
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Share a link: https://casecent.re/p/171206
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Book chapter
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Reference no. BEP9101
Authors: Dawn Henwood (Business Expert Press)
Chapter from: "Business Writing for Innovators and Change-Makers"
Published by: Business Expert Press
Originally published in: 2020
Length: 32 pages
Topics: Marketing; Marketing collateral; Messaging; Pitch decks; Pitching; Proposals; Technical writing; Grant applications; Business plans; Business writing; Business communication; e-Mail; Productivity; Blogging
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