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Specific topic: General Mills
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Thumbnail image for product with reference number 711-035-1
Food Industry's Combat Strategy Against Chronic Diseases: The PepsiCo Perspective
Case
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Reference no. 711-035-1
Subject category: Ethics and Social Responsibility
Authors: Azmal Hussain (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2011
Length: 12 pages
Data source: Published sources
Topics: World Health Organisation; Public-private partnerships; PepsiCo foundation; Global strategy on diet; Physical activity and health; International food and beverage alliance; Coca-Cola Company; Grupo Bimbo; Ferrero; General Mills; Kellogg's; Nestle; Kraft Foods; Unilever
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Share a link: https://casecent.re/p/102306
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Thumbnail image for product with reference number 506-132-1
Lacoste's Marketing Strategies in the US
Case
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Reference no. 506-132-1
Subject category: Marketing
Authors: Saji Sam George (IBS Center for Management Research); Shirisha Regani (IBS Center for Management Research); Smitha Moganty (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2006
Length: 14 pages
Data source: Published sources
Topics: Lacoste; Rene Lacoste; La Chemise Lacoste; Polo shirts; Premium sportswear brand; General Mills; Brand image; US; Ralph Lauren; David Crystal Co; Devanlay; Izod; Clothing line; Vintage preppy look
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Share a link: https://casecent.re/p/69257
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Thumbnail image for product with reference number 506-167-1
Lacoste in the US: The Alligator Returns
Case
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Reference no. 506-167-1
Subject category: Marketing
Authors: Shalu Bindal (IBS Case Research Center (IBS CRC)); Swapna Gopalan (IBS Case Research Center (IBS CRC)); TR Venkatesh (IBS Case Research Center (IBS CRC))
Published by: IBS Research Center
Published in: 2006
Length: 16 pages
Data source: Published sources
Topics: Lacoste; Tennis; General Mills; Discounted price; Marketing mix; Product range; Boutiques; Advertising; Corners; Polo shirts; Retail; Devenlay; Robert Siegel; Fashion; Marketing
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Share a link: https://casecent.re/p/69524
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Thumbnail image for product with reference number 304-328-1
Kellogg's: Reclaiming Its Lost Leadership
Case
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Reference no. 304-328-1
Subject category: Strategy and General Management
Authors: Sumit Kumar Chaudhuri (IBS Case Development Center); Soumitra Das (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2004
Length: 11 pages
Data source: Published sources
Topics: Breakfast cereal makers in USA; General Mills; Ready-to-eat cereals market in USA; Restructuring at Kellogg's; Lender's Bagels; Country Inn Specialities; Ernie; Tony the tiger; Toucan Sam; Kellogg's Special 'K' brand; Branding strategies of Kellogg's; Kellogg's sales by the turn of the century
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Share a link: https://casecent.re/p/19885
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Thumbnail image for product with reference number 317-0272-1
Chobani: Winning the US Yogurt War
Case
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Reference no. 317-0272-1
Subject category: Strategy and General Management
Authors: Vasudha M (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2017
Length: 17 pages
Data source: Published sources
Topics: Chobani; Hamdi ulukaya; Turkey; US; Greek yogurt; Yogurt; General Mills; Yoplait; Dannon; Danone; Oikos; Fage; Entrepreneurship; Competitive strategy; Branding
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Share a link: https://casecent.re/p/145710
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Thumbnail image for product with reference number 314-053-1
Kellogg's Repositioning Strategy in the US
Case
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Reference no. 314-053-1
Subject category: Strategy and General Management
Authors: J Shalom Jenifer (Amity Research Centers); Vasudha M (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2014
Length: 10 pages
Data source: Published sources
Topics: Kellogg's; Cereals; Pringles; Consumer behaviour; Repositioning; Ready to eat cereals; Diversification; Growth strategy; Breakaway positioning; Expansion; Snacks category; Special K; Keebler; General Mills; John Bryant
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Share a link: https://casecent.re/p/120278
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Thumbnail image for product with reference number 724-0026-1
General Mills-Walmart Partnership to Promote Regenerative Agriculture
Case
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Reference no. 724-0026-1
Subject category: Ethics and Social Responsibility
Authors: J Shalom Jenifer (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2024
Length: 8 pages
Data source: Published sources
Topics: General Mills; Walmart; Regenerative agriculture; Farming; Sustainability; Growth strategy; Greenhouse gas emissions; Biodiversity; Ecosystem
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Share a link: https://casecent.re/p/196934
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Thumbnail image for product with reference number RS317-0272-1
Chobani: Winning the US Yogurt War
Case
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Reference no. RS317-0272-1
Serbian language
Subject category: Strategy and General Management
Authors: Vasudha M (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2017
Length: 19 pages
Data source: Published sources
Topics: Chobani; Hamdi ulukaya; Turkey; US; Greek yogurt; Yogurt; General Mills; Yoplait; Dannon; Danone; Oikos; Fage; Entrepreneurship; Competitive strategy; Branding
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Share a link: https://casecent.re/p/160589
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