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Specific topic: Airtel digital TV
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Structured assignment
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Reference no. 309-334-4
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); Shivale Korra (IBS Case Research Center (IBS CRC)); Syam Prasad Gollapalli (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 2 pages
Data source: Published sources
Topics: DTH (direct-to-home); India; Tata Sky; Dish TV; Reliance Big TV; Airtel digital TV; Sun Direct; DD Direct+; Cable TV; IPTV; Conditional access system (CAS); Terrestrial TV; Doordarshan; Kuband transponders; Set top box
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Share a link: https://casecent.re/p/92219
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Case
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Reference no. 309-334-1
Subject category: Strategy and General Management
Authors: Bharathi S Gopal (IBS Case Research Center (IBS CRC)); Shivale Korra (IBS Case Research Center (IBS CRC)); Syam Prasad Gollapalli (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 9 pages
Data source: Published sources
Topics: DTH (direct-to-home); India; Tata Sky; Dish TV; Reliance Big TV; Airtel digital TV; Sun Direct; DD Direct+; Cable TV; IPTV; Conditional access system (CAS); Terrestrial TV; Doordarshan; Kuband transponders; Set top box
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Share a link: https://casecent.re/p/92218
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Case
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Reference no. 709-061-1
Subject category: Ethics and Social Responsibility
Authors: Deepti Arora (IBS Case Research Center (IBS CRC)); Sandya Edavalapati (IBS Case Research Center (IBS CRC)); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 9 pages
Data source: Published sources
Topics: Advertising ethics; Teaser campaigns; DTH (direct-to-home); Reliance Big TV; Airtel digital TV; Product launch ads; Pre-launch ads; Post-launch ads; Unethical advertising; Ad hijack; Ad spoof; JWT; Mudra
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Share a link: https://casecent.re/p/92277
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Structured assignment
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Reference no. 709-061-4
Subject category: Ethics and Social Responsibility
Authors: Deepti Arora (IBS Case Research Center (IBS CRC)); Sandya Edavalapati (IBS Case Research Center (IBS CRC)); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 2 pages
Data source: Published sources
Topics: Advertising ethics; Teaser campaigns; DTH (direct-to-home); Reliance Big TV; Airtel digital TV; Product launch ads; Pre-launch ads; Post-launch ads; Unethical advertising; Ad hijack; Ad spoof; JWT; Mudra
View full details
Share a link: https://casecent.re/p/92278
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Case
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Reference no. 309-224-1
Subject category: Strategy and General Management
Authors: Priya Johnson (IBS Case Research Center (IBS CRC)); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 11 pages
Data source: Published sources
Topics: Indian DTH (Direct To Home) industry; Bharti Airtel; Entry into new market; Airtel digital TV; Competitiveness; Partnership; Airtel's pact with Infosys; Airtel's entry into Indian DTH market; Competitive edge; Interactive services; Next generation interactivity; Digital conversion platform; Technical support; DTH subscribers
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Share a link: https://casecent.re/p/90932
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Structured assignment
-
Reference no. 309-224-4
Subject category: Strategy and General Management
Authors: Priya Johnson (IBS Case Research Center (IBS CRC)); Abdul Samad Syed (IBS Case Development Center)
Published by: IBS Research Center
Published in: 2009
Length: 2 pages
Data source: Published sources
Topics: Indian DTH (Direct To Home) industry; Bharti Airtel; Entry into new market; Airtel digital TV; Competitiveness; Partnership; Airtel's pact with Infosys; Airtel's entry into Indian DTH market; Competitive edge; Interactive services; Next generation interactivity; Digital conversion platform; Technical support; DTH subscribers
View full details
Share a link: https://casecent.re/p/90933
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.
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