Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
Topics:
General Motors (GM); The history of the Buick brand; Buick city; GMs north American operations (NAO); The light truck boom in the US; Buick's sales problems; Buick rendezvous; Buick 'bengal concept' vehicle; Harvey Earl campaign; Park Avenue Ultra; JD Power and Associates; Buick Velte concept; Changing Buick's image; Attracting younger buyers for Buick
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https://casecent.re/p/19926
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