Top 40 Bestselling Case Authors 2018/19

Top 40 Bestselling Case Authors 2018/19
By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
No. 19 - Benoit Leleux

Benoit's top bestselling cases

Browse Benoit's top three bestselling cases during the last year.

Reference no. IMD-3-2091

Jeanmichel Capt, a trained guitar luthier, had mastered the art of working with 'resonance spruce' from Switzerland’s Risoud Forest. Italian violin masters in the 17th and 18th centuries had first discovered the unique sound properties of resonant wood. Could Jeanmichel use these centuries-tested wood techniques to bring new dimensions to the world of loudspeakers?

Reference no. IMD-3-1526

The story of Flybaboo, a niche airline start-up in a crowded market, provides students with the opportunity to examine topics such as market entry, competitive strategy, product differentiation and positioning, branding, and entrepreneurship. 

Reference no. IMD-7-1795

The case series is based on extensive interviews with key executives at adidas Russia/CIS in charge of implementing the radical IT, supply chain and omnichannel initiatives that transformed adidas Russia/CIS from one of the poorest performers to the new standard within the Group.

Bestselling case author in...

19 - 2018/19 23 - 2017/18 24 - 2016/17 19 - 2015/16

“Management research and education are at an interesting crossroad: with a world becoming more and more unpredictable, recipes derived from historical datasets and large cross-sections are becoming less and less relevant, a fact compounded by the slow refereeing process in general. As an educator, it becomes more and more difficult to stand in front of a digital-native audience and argue that many ‘classic’ papers have much value left in them.

“So how do you figure out today’s and tomorrow’s issues, not yesterday’s? Case research offers that perspective, flushing out issues as they emerge. My primary driver in case research has always been to stay relevant in the classroom and bring ‘issues’ to discuss, not necessarily ‘answers’.

“Learning to live with ambiguities, dilemmas and fast-changing environments is what students need today. In that sense, case research becomes ever more relevant: we simply don’t have the leisure to wait for publications to introduce new knowledge in the classroom. On a personal level, the process is what really excites me, the intimacy developed with the case protagonists, the long-term relationships that often ensue, and the surprises every case brings…”

~ Benoit Leleux

Case method training

Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

Picture representing 'Case method training'
Picture representing 'Case method training'
Case method training

Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.