Top 40 Bestselling Case Authors 2018/19

In April 1986, the Ryan brothers announced that their fledging Irish airline Ryanair, would soon start a service between Dublin and London. For the first time, Ryanair faced formidable competitors such as Aer Lingus and British Airways on a major route. Students are asked to assess Ryanair's entry and anticipate the response of incumbent carriers.

Dell Inc were the leaders of the personal computer industry for more than a decade. But by 2009, the American software giant had fallen on hard times. Michael Dell and his management team needed to work out how Dell’s Direct Model had faltered and what they could do to turn things around.

LEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO's gradual rise, rapid decline, and recent revitalization as it is keeping up with a changing market place. Central to LEGO's management model is the ability to find the right balance among growing through innovation, staying true to its core, and controlling operational complexity.