Top 50 Bestselling Case Authors 2023/24: No. 35

Top 50 Bestselling Case Authors 2023/24: No. 35
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No. 35 - Frank T Rothaermel

Frank's top bestselling cases

Browse Frank's top three bestselling cases during the last year.
Reference no. MH0067

The case is set in January 2020 and the case protagonist is Elon Musk, co-founder and CEO of Tesla, Inc, a fully integrated sustainable energy and transportation company. The case sets up real-world, factual problems that Elon Musk and Tesla face, including how to scale-up production profitably while launching several new models at the same time.

Reference no. MH0080

The case is set in 2023. The protagonists are Ted Sarandos and Greg Peters, co-CEOs of Netflix, a subscription streaming service and content production company. In Q4 2022, Netflix gained 7.7 million new subscribers (223 million worldwide) after losing 1.2 million in the year's first half. The scale of subscriber defection (in Q1 and Q2) across all geographic regions other than Asia concerned investors. By mid-2022, Netflix's share price plummeted by over 72%.

Reference no. MH0077

The case is set in 2023. The protagonist is Elon Musk, CEO and Technoking of Tesla, Inc. The vertically-integrated clean technology company designs, develops, manufactures, and sells high-performance fully electric vehicles (EVs) and energy generation and storage systems. Tesla had sales of USD81 billion and generated over USD12 billion in net income in 2022. Tesla's stock market valuation peaked at over USD1.2 trillion in early 2022.

Bestselling case author in...

“ tbc

~ Frank T Rothaermel

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