Best case award
The Crazy Yang Bros (A/B/C): Revolutionizing Live Commerce with Comedy/Pioneering Livestream Clip Distribution/Innovating with a New Crowdsourcing Platform
LOU Zhukun, HUANG Xiayan, LIU Geng, JIANG Xinyao, LIN Feiyang, SU Danling and LIU Ziyu
Shanghai University and CEIBS
First prize
AI-powered Home Appliances: COLMO’s Strategic Decisions
HE Jiaxun, LIU Shijie, HU Jingyi and HUANG Fei
East China Normal University and Midea Group
Dialogue in the Dark (DiD) China: Managing Diversity through Lessons “in the Dark”
Byron Lee, ZHAO Liman, JU Huirong and Emily M David
CEIBS, S&P Global and National University of Singapore
King’s Flair International: Managing Supplier’s Crisis in Virtual Manufacturing
Justin Law, CHEN Shimin, Anthony Pang, Johnny Wan and Alex Wong
The Hong Kong Polytechnic University and CEIBS
Chi Forest: Taking on Coca-Cola
FANG Yue, LIU Geng, HUANG Xiayan and LV Xinghang
CEIBS
Zhiyuanhui’s Digital Innovation: Technology First or Scenario First?
CHEN Huangen, LIAO Yi, ZHAO Liman, HE Wei, LI Xiaotian and BAI Guo
Southwestern University of Finance and Economics and CEIBS
Second prize
Alibaba: The Evolving Corporate Social Responsibility of an E-Commerce Platform
YANG Junjie, ZHOU Wenjie, Yean Shan BEH and CAI Songyin
Xiamen University Malaysia, Renmin University of China and Sun Yat-sen University
Allbirds China: Sustainable Footprints into an Emerging Market
Shameen Prashantham and WU Fan
CEIBS
ANTA Group: Consolidating Market Leadership Through Digital Transformation
LI Yue, LI Fangfei and LIU Sitong
Chongqing Technology and Business University
Sleep No More in Shanghai: Disrupting Performing Arts Market
Soo-Hung Terence Tsai, CAO Zhijing and ZHANG Yunlu
CEIBS and Xi’an Jiaotong-Liverpool University
FILA: The Rapid Rise of a Fashion Sports Brand in China
WANG Gao and CAO Zhijing
CEIBS
Pioneering the Future: SANY’s Digital Intelligence Transformation for Enhanced Value Creation
LIN Hongzhen and WANG Yi
Wuhan University of Science and Technology
Haier Smart Home: Embracing Digital Transformation for Sustainable Success
QI Chenxing, LIU Nina and LIU Shengqiang
Chongqing Technology and Business University
Ups and Downs: Diageo’s Adventure in China’s Traditional Liquor Market
DING Yuan, HAN Jian, WANG Yajin and CIU Xiang
CEIBS
Antwork: An Explorer of Urban Low-altitude Drone Logistics
ZHEN Lu and SHEN Tingzhi
Shanghai University
China Classification Society: Eliminating Data Silos to Facilitate Digital Transformation
ZHANG Mo and FANG Yue
Shanghai Maritime University
