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Case
-
Reference no. 9-511-096
Subject category: Marketing
Authors: Sunil Gupta (Harvard Business School); Joseph Davies-Gavin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 20 April 2012
Revision date: 12-Jun-2012
Length: 16 pages
Data source: Field research
Topics: Advertising strategy; Marketing management; Internet; Internet marketing
Share a link: https://casecent.re/p/101185
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Abstract

BBVA Compass, the 15th largest commercial bank in the US, is a part of the BBVA Group of Spain, the second largest bank in Spain with $755 billion in assets. In December 2010, Frank Sottosanti, Chief Marketing Officer of BBVA Compass, was reviewing the marketing performance of the company and deciding how to allocate next year's marketing budget across various off-line and on-line channels.
Location:
United States
Industry:
Banking
Size:
Gross revenue USD3 billion, 2,000 employees
Other setting(s):
2010
Teaching note
-
Reference no. 5-512-051
Subject category: Marketing
Authors: Sunil Gupta (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 20 April 2012
Revision date: 16-May-2012
Length: 16 pages
Data source: Field research
View full details
Case
-
Reference no. 9-511-S13
Spanish language
Subject category: Marketing
Authors: Sunil Gupta (Harvard Business School); Joseph Davies-Gavin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 21 April 2011
Revision date: 29-Apr-2019
Length: 18 pages
Data source: Field research
Topics: Advertising strategy; Marketing management; Internet; Internet marketing
View full details
Case
-
Reference no. 9-513-P07
Portuguese language
Subject category: Marketing
Authors: Sunil Gupta (Harvard Business School); Joseph Davies-Gavin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2013
Version: 20 April 2012
Revision date: 29-Apr-2019
Length: 17 pages
Data source: Field research
Topics: Advertising strategy; Marketing management; Internet; Internet marketing
View full details

About

Abstract

BBVA Compass, the 15th largest commercial bank in the US, is a part of the BBVA Group of Spain, the second largest bank in Spain with $755 billion in assets. In December 2010, Frank Sottosanti, Chief Marketing Officer of BBVA Compass, was reviewing the marketing performance of the company and deciding how to allocate next year's marketing budget across various off-line and on-line channels.

Settings

Location:
United States
Industry:
Banking
Size:
Gross revenue USD3 billion, 2,000 employees
Other setting(s):
2010

Related

Teaching note
-
Reference no. 5-512-051
Subject category: Marketing
Authors: Sunil Gupta (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 20 April 2012
Revision date: 16-May-2012
Length: 16 pages
Data source: Field research
View full details
Case
-
Reference no. 9-511-S13
Spanish language
Subject category: Marketing
Authors: Sunil Gupta (Harvard Business School); Joseph Davies-Gavin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2012
Version: 21 April 2011
Revision date: 29-Apr-2019
Length: 18 pages
Data source: Field research
Topics: Advertising strategy; Marketing management; Internet; Internet marketing
View full details
Case
-
Reference no. 9-513-P07
Portuguese language
Subject category: Marketing
Authors: Sunil Gupta (Harvard Business School); Joseph Davies-Gavin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2013
Version: 20 April 2012
Revision date: 29-Apr-2019
Length: 17 pages
Data source: Field research
Topics: Advertising strategy; Marketing management; Internet; Internet marketing
View full details