Product details

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Case
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Reference no. 9-305-S13
Spanish language
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 6 October 2003

Abstract

This is a Spanish version. Two new product launch decisions face Christopher Carson, managing director of BRL Hardy, Europe. Responsible for the European operations of a major Australian wine company, Carson has begun to globalize his strategy beyond selling the parent company's wines. After a difficult joint venture with a Chilean wine source, he is proposing to launch an Italian line of wines. His local team has also developed a new Australian brand that would compete directly with a parent company's global brand rollout.
Location:
Size:
USD250 million revenues
Other setting(s):
1992-1998

About

Abstract

This is a Spanish version. Two new product launch decisions face Christopher Carson, managing director of BRL Hardy, Europe. Responsible for the European operations of a major Australian wine company, Carson has begun to globalize his strategy beyond selling the parent company's wines. After a difficult joint venture with a Chilean wine source, he is proposing to launch an Italian line of wines. His local team has also developed a new Australian brand that would compete directly with a parent company's global brand rollout.

Settings

Location:
Size:
USD250 million revenues
Other setting(s):
1992-1998

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