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Case
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Reference no. 9-705-S28
Spanish language
Authors: Jan W Rivkin
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 7 December 1999
Length: 30 pages
Data source: Published sources

Abstract

This is a Spanish version. In the wake of a highly successful quarter, senior managers of Airborne Express, the third largest player in the express mail industry, review the firm's competitive position. Airborne has survived, and recently prospered, in an industry with significant economies of scale even though it is much smaller than industry giants Federal Express and United Parcel Service. The case challenges students to understand Airborne's unusual position. Detailed data allow students to analyze Airborne's relative cost position, the fit among its activities, the differences between Airborne and its rivals, and the evolution of its industry. Using these analyses, students make recommendations concerning the firm's pricing policy, its globalization efforts, and a partnership with a related company. Designed to be taught in a course on business-unit strategy.
Location:
Industry:
Size:
USD2.5 billion revenues, 20,000 employees
Other setting(s):
1997

About

Abstract

This is a Spanish version. In the wake of a highly successful quarter, senior managers of Airborne Express, the third largest player in the express mail industry, review the firm's competitive position. Airborne has survived, and recently prospered, in an industry with significant economies of scale even though it is much smaller than industry giants Federal Express and United Parcel Service. The case challenges students to understand Airborne's unusual position. Detailed data allow students to analyze Airborne's relative cost position, the fit among its activities, the differences between Airborne and its rivals, and the evolution of its industry. Using these analyses, students make recommendations concerning the firm's pricing policy, its globalization efforts, and a partnership with a related company. Designed to be taught in a course on business-unit strategy.

Settings

Location:
Industry:
Size:
USD2.5 billion revenues, 20,000 employees
Other setting(s):
1997

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