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Thumbnail image for product with reference number 9-503-S70
Compact case
MicroFridge: The Execution
Supplement
-
Reference no. 9-503-S70
Spanish language
Subject category: Marketing
Authors: John Deighton (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 13 August 2002
Length: 2 pages
Data source: Field research
Topics: Entrepreneurship; Market analysis; Marketing strategy; New product marketing; Marketing implementation
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Abstract

This is a Spanish version. Supplements the case.
Thumbnail image for product with reference number 5-503-030
Microfridge
Teaching note
-
Reference no. 5-503-030
Subject category: Marketing
Authors: John Deighton (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 23 August 2002
Length: 6 pages
View full details
Thumbnail image for product with reference number 9-503-017
Compact case
MicroFridge: The Execution
Supplement
-
Reference no. 9-503-017
Subject category: Marketing
Authors: John Deighton (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 2002
Length: 2 pages
Data source: Field research
Topics: Appliances; Entrepreneurship; Market analysis; Marketing implementation; Marketing strategy; New product marketing
View full details

About

Abstract

This is a Spanish version. Supplements the case.

Related

Thumbnail image for product with reference number 5-503-030
Microfridge
Teaching note
-
Reference no. 5-503-030
Subject category: Marketing
Authors: John Deighton (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2003
Version: 23 August 2002
Length: 6 pages
View full details
Thumbnail image for product with reference number 9-503-017
Compact case
MicroFridge: The Execution
Supplement
-
Reference no. 9-503-017
Subject category: Marketing
Authors: John Deighton (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 2002
Length: 2 pages
Data source: Field research
Topics: Appliances; Entrepreneurship; Market analysis; Marketing implementation; Marketing strategy; New product marketing
View full details