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Case
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Reference no. 9-504-S17
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); T Hiller (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1988
Version: 8 November 1989
Length: 28 pages
Data source: Field research
Topics: Advertising campaigns; Marketing strategy; Sales promotions
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video. http://cb.hbsp.harvard.edu/cb/search/9-589-027?Ntk=HEMainSearch&N=0
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Abstract

This is a Spanish version. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new advertising campaign with the slogan 'Reeboks Let U.B.U.'
Location:
United States
Size:
USD1 billion revenues
Other setting(s):
1988
Teaching note
-
Reference no. 5-591-069
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 9 January 1991
Length: 9 pages
View full details
Case
-
Reference no. 9-589-027
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); T Hiller (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1988
Version: 8 November 1989
Length: 26 pages
Data source: Field research
Topics: Advertising campaigns; Marketing strategy; Sales promotions
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video.
View full details

About

Abstract

This is a Spanish version. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new advertising campaign with the slogan 'Reeboks Let U.B.U.'

Settings

Location:
United States
Size:
USD1 billion revenues
Other setting(s):
1988

Related

Teaching note
-
Reference no. 5-591-069
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1991
Version: 9 January 1991
Length: 9 pages
View full details
Case
-
Reference no. 9-589-027
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); T Hiller (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1988
Version: 8 November 1989
Length: 26 pages
Data source: Field research
Topics: Advertising campaigns; Marketing strategy; Sales promotions
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video.
View full details