PunchTab, Inc - The Case Centre

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Case

Reference no. 9-812-033

Subject category: Entrepreneurship

Authors: Ramana Nanda (Harvard Business School); William R Kerr (Harvard Business School); Lauren Barley (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 2011

Version: 2 August 2017

Length: 20 pages

Data source: Field research

Topics: Angel financing; Corporate social entrepreneurship; Customer retention; Entrepreneurial finance; Entrepreneurs; Financial strategy; Incubators; Innovation; Internet; Investments; Loyalty; Mobile; Technology; Venture capital; Web technology

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Abstract

PunchTab was a Silicon Valley start-up founded in 2011 that was developing an Internet-based turnkey customer loyalty program for website owners, mobile applications developers, and brands. Founder/CEO Ranjith Kumaran must make strategic decisions about how to fund PunchTab's early operations and growth given the many options available: individual angel investors, super angel funds, incubators, and seed funds inside traditional venture capital firms.

Locations:

California; Silicon Valley

Industries:

Online retail; Venture capital

Size:

< 5 employees

Other setting(s):

2011