Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Prize winner
Compact case
Case
-
Reference no. IMD-5-0594
Subject category: Marketing
Published by: Institute for Management Development (IMD)
Originally published in: 2001
Version: 13.11.2003
Length: 2 pages
Data source: Published sources
Topics: Internet; Pricing

Abstract

This is the second of a two-case series (IMD-5-0593 and IMD-5-0594). This (B) case is an update, revealing key events from October 2000 to March 2001. It begins with the shutdown of Priceline''s on-line groceries business and ends with the company''s 98% decline in share price from its 52-week high in March 2001.
Location:
Industry:
Size:
Sales USD1,235 billion, 359 employees
Other setting(s):
2001

About

Abstract

This is the second of a two-case series (IMD-5-0593 and IMD-5-0594). This (B) case is an update, revealing key events from October 2000 to March 2001. It begins with the shutdown of Priceline''s on-line groceries business and ends with the company''s 98% decline in share price from its 52-week high in March 2001.

Settings

Location:
Industry:
Size:
Sales USD1,235 billion, 359 employees
Other setting(s):
2001

Related


Awards, prizes & competitions