Subject category:
Marketing
Published by:
International Institute for Management Development (IMD)
Version: 13.11.2003
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Abstract
This is the second of a two-case series (IMD-5-0593 and IMD-5-0594). This (B) case is an update, revealing key events from October 2000 to March 2001. It begins with the shutdown of Priceline''s on-line groceries business and ends with the company''s 98% decline in share price from its 52-week high in March 2001.
Subject category:
Marketing
Published by:
International Institute for Management Development (IMD)
Version: 13.11.2003
About
Abstract
This is the second of a two-case series (IMD-5-0593 and IMD-5-0594). This (B) case is an update, revealing key events from October 2000 to March 2001. It begins with the shutdown of Priceline''s on-line groceries business and ends with the company''s 98% decline in share price from its 52-week high in March 2001.
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Subject category:
Marketing
Published by:
International Institute for Management Development (IMD)
Version: 13.11.2003