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Case
-
Reference no. IMD-5-0667
Subject category: Marketing
Authors: Rebecca Chung (International Institute for Management Development (IMD)); Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 18.11.2004
Length: 12 pages
Data source: Field research
Topics: Brand management; Marketing; Turnaround; Acquisition
Share a link: https://casecent.re/p/11542
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Abstract

This is part of a case series. This case describes what the newly appointed CEO, Federico Minoli, and his new management team did to turn around Ducati.
Location:
Global
Industry:
Motorcycle manufacturing, marketing
Size:
1,100 employees
Other setting(s):
1996-2003
Case
-
Reference no. IMD-5-0666
Subject category: Marketing
Authors: Rebecca Chung (International Institute for Management Development (IMD)); Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 18.11.2004
Length: 15 pages
Data source: Field research
Topics: Brand management; Marketing; Turnaround; Acquisition
View full details
Compact case
Case
-
Reference no. IMD-5-0668
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2008
Version: 25.03.2008
Length: 2 pages
Data source: Published sources
Topics: Marketing; Brand management; Italy; Motorcycle industry
View full details
Supporting video
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Reference no. IMD-5-0666-V
Subject category: Marketing
Authors: Rebecca Chung (International Institute for Management Development (IMD)); Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 2004
Length: 72 minutes
Data source: Field research
Topics: Brand management; Marketing; Turnaround; Acquisition
Notes: File size 3.43 GB. Click for more information.
View full details

About

Abstract

This is part of a case series. This case describes what the newly appointed CEO, Federico Minoli, and his new management team did to turn around Ducati.

Settings

Location:
Global
Industry:
Motorcycle manufacturing, marketing
Size:
1,100 employees
Other setting(s):
1996-2003

Related

Case
-
Reference no. IMD-5-0666
Subject category: Marketing
Authors: Rebecca Chung (International Institute for Management Development (IMD)); Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 18.11.2004
Length: 15 pages
Data source: Field research
Topics: Brand management; Marketing; Turnaround; Acquisition
View full details
Compact case
Case
-
Reference no. IMD-5-0668
Subject category: Marketing
Authors: Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2008
Version: 25.03.2008
Length: 2 pages
Data source: Published sources
Topics: Marketing; Brand management; Italy; Motorcycle industry
View full details
Supporting video
-
Reference no. IMD-5-0666-V
Subject category: Marketing
Authors: Rebecca Chung (International Institute for Management Development (IMD)); Dominique Turpin (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 2004
Length: 72 minutes
Data source: Field research
Topics: Brand management; Marketing; Turnaround; Acquisition
Notes: File size 3.43 GB. Click for more information.
View full details