Product details

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Subject category: Marketing
Published by: Institute for Management Development (IMD)
Originally published in: 2004
Version: 18.11.2004
Length: 12 pages
Data source: Field research

Abstract

This is the second of a three-case series (IMD-5-0666 to IMD-5-0668). This case describes what the newly appointed CEO, Federico Minoli, and his new management team did to turn around Ducati.
Location:
Size:
1,100 employees
Other setting(s):
1996-2003

About

Abstract

This is the second of a three-case series (IMD-5-0666 to IMD-5-0668). This case describes what the newly appointed CEO, Federico Minoli, and his new management team did to turn around Ducati.

Settings

Location:
Size:
1,100 employees
Other setting(s):
1996-2003

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