Managing Performance at Haier (A)

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Case

Reference no. IMD-3-1332

Subject category: Strategy and General Management

Authors: Vlado Pucik (International Institute for Management Development (IMD)); Katherine Xin (International Institute for Management Development (IMD)); Donna Everatt (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Originally published in: 2003

Version: 10.09.2018

Revision date: 8-Oct-2018

Length: 15 pages

Data source: Field research

Topics: Performance management; Organizational behavior; Globalization; Home appliances; General management

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Abstract

The case examines the key elements and principles behind Haier's performance management system and the organizational behavioural context in which it was implemented. Haier's performance management system constituted a significant competitive advantage and had been a key factor in the company's transformation from a small, backward collectively owned local company to the number five player in the global white goods industry. The strength of the case lies in the universality of the key principles behind Haier's management performance systems.

Location:

China

Size:

>20,000 employees

Other setting(s):

2002