Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 10.09.2018
Revision date: 8-Oct-2018
Length: 15 pages
Data source: Field research
Abstract
The case examines the key elements and principles behind Haier's performance management system and the organizational behavioural context in which it was implemented. Haier's performance management system constituted a significant competitive advantage and had been a key factor in the company's transformation from a small, backward collectively owned local company to the number five player in the global white goods industry. The strength of the case lies in the universality of the key principles behind Haier's management performance systems.
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Abstract
The case examines the key elements and principles behind Haier's performance management system and the organizational behavioural context in which it was implemented. Haier's performance management system constituted a significant competitive advantage and had been a key factor in the company's transformation from a small, backward collectively owned local company to the number five player in the global white goods industry. The strength of the case lies in the universality of the key principles behind Haier's management performance systems.