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Supporting video
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Reference no. IMD-6-0249-V
Subject category: Production and Operations Management
Authors: Ralf W Seifert (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 2003
Length: 14 minutes
Data source: Field research
Topics: Mass customisation
Notes: File size 1.38GB. Click for more information.
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Abstract

This video is to accompany the case.
Location:
Europe, Germany
Industry:
Apparel, athletic footwear
Size:
2001 net sales EUR6.1 billion, 14,000 employees
Other setting(s):
October 2001
Teaching note
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Reference no. IMD-6-0249-T
Subject category: Production and Operations Management
Authors: Atul Pahwa (International Institute for Management Development (IMD)); Ralf W Seifert (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2003
Version: 28.03.2003
Length: 19 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-6-0249
Subject category: Production and Operations Management
Authors: Ralf W Seifert (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2002
Version: 29.05.2006
Length: 24 pages
Data source: Field research
Topics: Mass customisation
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details

About

Abstract

This video is to accompany the case.

Settings

Location:
Europe, Germany
Industry:
Apparel, athletic footwear
Size:
2001 net sales EUR6.1 billion, 14,000 employees
Other setting(s):
October 2001

Related

Teaching note
-
Reference no. IMD-6-0249-T
Subject category: Production and Operations Management
Authors: Atul Pahwa (International Institute for Management Development (IMD)); Ralf W Seifert (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2003
Version: 28.03.2003
Length: 19 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-6-0249
Subject category: Production and Operations Management
Authors: Ralf W Seifert (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2002
Version: 29.05.2006
Length: 24 pages
Data source: Field research
Topics: Mass customisation
Notes: To maximise their effectiveness, colour items should be printed in colour.
View full details