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Compact case
Supplement
-
Reference no. 9-514-S02
Spanish language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 16 December 2010
Revision date: 10-May-2019
Length: 1 pages
Data source: Field research
Topics: Marketing; Market segmentation; Pricing policies; Decision making
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Abstract

This is a Spanish version. Fortis' packaging division president makes a final decision on the price-flex policy.
Industries:
Iron & steel; Packaging, cartons & containers
Size:
USD1.7 billion
Other setting(s):
2010
Case
-
Reference no. 9-513-S13
Spanish language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); David May (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 16 December 2010
Revision date: 29-Apr-2019
Length: 19 pages
Data source: Field research
Topics: Market segmentation; Pricing strategy
View full details
Compact case
Supplement
-
Reference no. 9-511-082
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 16 December 2010
Length: 1 pages
Data source: Field research
Topics: Decision making; Market segmentation; Marketing; Pricing policies
View full details
Compact case
Supplement
-
Reference no. 9-514-S01
Spanish language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 16 December 2010
Revision date: 10-May-2019
Length: 2 pages
Data source: Field research
Topics: Marketing; Market segmentation; Pricing policies; Decision making
View full details
Compact case
Supplement
-
Reference no. 9-514-S03
Spanish language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 16 December 2010
Revision date: 10-May-2019
Length: 2 pages
Data source: Field research
Topics: Marketing; Market segmentation; Pricing policies; Decision making
View full details

About

Abstract

This is a Spanish version. Fortis' packaging division president makes a final decision on the price-flex policy.

Settings

Industries:
Iron & steel; Packaging, cartons & containers
Size:
USD1.7 billion
Other setting(s):
2010

Related

Case
-
Reference no. 9-513-S13
Spanish language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); David May (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 16 December 2010
Revision date: 29-Apr-2019
Length: 19 pages
Data source: Field research
Topics: Market segmentation; Pricing strategy
View full details
Compact case
Supplement
-
Reference no. 9-511-082
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 16 December 2010
Length: 1 pages
Data source: Field research
Topics: Decision making; Market segmentation; Marketing; Pricing policies
View full details
Compact case
Supplement
-
Reference no. 9-514-S01
Spanish language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 16 December 2010
Revision date: 10-May-2019
Length: 2 pages
Data source: Field research
Topics: Marketing; Market segmentation; Pricing policies; Decision making
View full details
Compact case
Supplement
-
Reference no. 9-514-S03
Spanish language
Subject category: Marketing
Authors: Rowland T Moriarty Jr (Harvard Business School); Gordon Swartz (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 16 December 2010
Revision date: 10-May-2019
Length: 2 pages
Data source: Field research
Topics: Marketing; Market segmentation; Pricing policies; Decision making
View full details