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Thumbnail image for product with reference number 5-514-123
Harvard Business School Executive Education: Balancing Online and Offline Marketing
Teaching note
-
Reference no. 5-514-123
Subject category: Marketing
Authors: John Deighton (Harvard Business School); Leora Kornfeld (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2014
Version: 19 May 2014
Revision date: 30-May-2014
Length: 6 pages
Data source: Field research
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Thumbnail image for product with reference number 9-510-091
Harvard Business School Executive Education: Balancing Online and Offline Marketing
Case
-
Reference no. 9-510-091
Subject category: Marketing
Authors: John Deighton (Harvard Business School); Leora Kornfeld (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 9 March 2012
Revision date: 4-May-2012
Length: 16 pages
Data source: Field research
Topics: Marketing; Leadership transitions; Marketing strategy; Budgets; Technology adoption lifecycle; Online media; Resource allocation; Information technology
View full details
Thumbnail image for product with reference number 9-517-S05
Harvard Business School Executive Education: Balancing Online and Offline Marketing
Case
-
Reference no. 9-517-S05
Spanish language
Subject category: Marketing
Authors: John Deighton (Harvard Business School); Leora Kornfeld (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 9 March 2012
Length: 20 pages
Data source: Field research
Topics: Marketing; Leadership transitions; Marketing strategy; Budgets; Technology adoption lifecycle; Online media; Resource allocation; Information technology
View full details

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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Thumbnail image for product with reference number 9-510-091
Harvard Business School Executive Education: Balancing Online and Offline Marketing
Case
-
Reference no. 9-510-091
Subject category: Marketing
Authors: John Deighton (Harvard Business School); Leora Kornfeld (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 9 March 2012
Revision date: 4-May-2012
Length: 16 pages
Data source: Field research
Topics: Marketing; Leadership transitions; Marketing strategy; Budgets; Technology adoption lifecycle; Online media; Resource allocation; Information technology
View full details
Thumbnail image for product with reference number 9-517-S05
Harvard Business School Executive Education: Balancing Online and Offline Marketing
Case
-
Reference no. 9-517-S05
Spanish language
Subject category: Marketing
Authors: John Deighton (Harvard Business School); Leora Kornfeld (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2010
Version: 9 March 2012
Length: 20 pages
Data source: Field research
Topics: Marketing; Leadership transitions; Marketing strategy; Budgets; Technology adoption lifecycle; Online media; Resource allocation; Information technology
View full details