Spanish language
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 14 November 1994
Revision date: 29-Apr-2019
Length: 19 pages
Data source: Field research
Share a link:
https://casecent.re/p/124072
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This is a Spanish version. Lotus Development Corp, the number one microsoftware firm has traditionally sold to its customers through a distributor-retail dealer network. In early 1986, the company is considering the option of selling direct to large corporate customers. Students are expected to analyze the pros and cons of such a change in making their decisions.
Location:
Industry:
Size:
USD225 million sales
Other setting(s):
1986
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 23 November 1989
Length: 12 pages
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 14 November 1994
Length: 17 pages
Data source: Field research
About
Abstract
This is a Spanish version. Lotus Development Corp, the number one microsoftware firm has traditionally sold to its customers through a distributor-retail dealer network. In early 1986, the company is considering the option of selling direct to large corporate customers. Students are expected to analyze the pros and cons of such a change in making their decisions.
Settings
Location:
Industry:
Size:
USD225 million sales
Other setting(s):
1986
Related
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 23 November 1989
Length: 12 pages
Subject category:
Marketing
Published by:
Harvard Business Publishing
Version: 14 November 1994
Length: 17 pages
Data source: Field research