Cumberland Metal Industries: Engineered Products Division-1980

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Supplementary software

Reference no. XLS228

Subject category: Marketing

Authors: Benson P Shapiro (Harvard Business School); Jeffrey J Sherman (Harvard Business School)

Published by: Harvard Business Publishing

Published in: 2011

Format: .xls

Data source: Field research

Topics: Industry analysis; Marketing channels; Market entry; Target markets; Product management; New product marketing; Pricing strategy; Competition; Industrial goods

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Abstract

This software is to accompany the case. Cumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial information on the industry, competition, etc. Students must decide what factors are relevant in making an industrial pricing decision. Decisions must also be made about promotion and distribution channels.

Location:

United States

Size:

USD18 million sales

Other setting(s):

1980