Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 815-025-1
Subject category: Entrepreneurship
Published by: RSM Case Development Centre
Originally published in: 2015
Revision date: 05-Oct-2016

Abstract

AIRTAME was founded in 2013 in Copenhagen by a group of five Danish entrepreneurs. The product is a wireless screening device that can easily project or expand any computer’s screen to any other screen, even multiple ones at the same time, with only a few steps involved. The start-up successfully raised over US$1.2 million by means of crowdfunding. With this success, AIRTAME managed to sign partnerships with Jabil, a leading global manufacturer, and with important customers such as Microsoft, NASA, and Oxford University. By November 2014, AIRTAME had nearly drained its funds gained from crowdfunding and required additional capital. However, business angels were not convinced by its business plan and the company was not ready to attract venture capitalists. How should AIRTAME successfully apply for a second round of financing and gain the investment needed to further develop its product and expand globally? The case introduces students to the three main funding options: equity-based crowdfunding, angel investors, and venture capitalists. It compels students to compare the advantages and disadvantages of each funding option, with a focus on reward-based crowdfunding.
Size:
World size
Other setting(s):
2013-2014

About

Abstract

AIRTAME was founded in 2013 in Copenhagen by a group of five Danish entrepreneurs. The product is a wireless screening device that can easily project or expand any computer’s screen to any other screen, even multiple ones at the same time, with only a few steps involved. The start-up successfully raised over US$1.2 million by means of crowdfunding. With this success, AIRTAME managed to sign partnerships with Jabil, a leading global manufacturer, and with important customers such as Microsoft, NASA, and Oxford University. By November 2014, AIRTAME had nearly drained its funds gained from crowdfunding and required additional capital. However, business angels were not convinced by its business plan and the company was not ready to attract venture capitalists. How should AIRTAME successfully apply for a second round of financing and gain the investment needed to further develop its product and expand globally? The case introduces students to the three main funding options: equity-based crowdfunding, angel investors, and venture capitalists. It compels students to compare the advantages and disadvantages of each funding option, with a focus on reward-based crowdfunding.

Settings

Size:
World size
Other setting(s):
2013-2014

Related