Subject category:
Strategy and General Management
Published by:
University of St Gallen
Length: 22 pages
Data source: Field research
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Abstract
This case outlines an innovative marketing concept for photovoltaic systems to consumers. Differences in subsidy schemes will be analysed and a transfer of the concept to a European country (Germany) will be attempted. Students are required to develop a marketing plan and other strategy considerations regarding market entry.
Subject category:
Strategy and General Management
Published by:
University of St Gallen
Length: 8 pages
Data source: Field research
About
Abstract
This case outlines an innovative marketing concept for photovoltaic systems to consumers. Differences in subsidy schemes will be analysed and a transfer of the concept to a European country (Germany) will be attempted. Students are required to develop a marketing plan and other strategy considerations regarding market entry.
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Subject category:
Strategy and General Management
Published by:
University of St Gallen
Length: 8 pages
Data source: Field research