Subject category:
Marketing
Published by:
ESMT European School of Management and Technology
Version: 10 August 2015
Length: 3 pages
Data source: Generalised experience
Abstract
'The kitchen purchase' is a simulation of bargaining over the price of a fitted kitchen. The case study consists of a briefing for the sellers (the Hase family) and a briefing for the buyers (the Stulle family). On the basis of these briefings the course participants negotiate individually or in teams of two. The case study has been kept simple so that the negotiations can be conducted with very little preparation time needed. At the same time the case study presents a few 'stumbling blocks' and permits a profound discussion on the distributive and integrative conduct of negotiations, handling bargaining power, and the ethics of bargaining. The case study is therefore especially well-suited for course participants with intermediate to advanced negotiating experience. The case study aims at developing course participants' negotiation skills. Specifically, participants learn how to systematically prepare negotiations, how to determine and exploit bargaining power, how to tap into integrative potentials in distributive negotiations, and, optionally, how to negotiate in teams.
Location:
Industry:
Size:
Two families
Other setting(s):
Timeless
About
Abstract
'The kitchen purchase' is a simulation of bargaining over the price of a fitted kitchen. The case study consists of a briefing for the sellers (the Hase family) and a briefing for the buyers (the Stulle family). On the basis of these briefings the course participants negotiate individually or in teams of two. The case study has been kept simple so that the negotiations can be conducted with very little preparation time needed. At the same time the case study presents a few 'stumbling blocks' and permits a profound discussion on the distributive and integrative conduct of negotiations, handling bargaining power, and the ethics of bargaining. The case study is therefore especially well-suited for course participants with intermediate to advanced negotiating experience. The case study aims at developing course participants' negotiation skills. Specifically, participants learn how to systematically prepare negotiations, how to determine and exploit bargaining power, how to tap into integrative potentials in distributive negotiations, and, optionally, how to negotiate in teams.
Settings
Location:
Industry:
Size:
Two families
Other setting(s):
Timeless